Marketing Manager | Full-Time | Mobile Convention Center

Oak View Group•Mobile, AL

3d•$50,000 - $57,000•Onsite

About The Position

Under the direction of the Director of Sales and Marketing, the Marketing Manager develops and executes the functions of the Marketing Division of the venue through marketing strategy, media and public relations, sponsorship, advertising, promotional activities, and development of marketing assets. Enhances the image of the facility and promotes goodwill in the community.

Requirements

B.A. degree from four (4) year College in Hospitality, Marketing, Advertising, Public Relations, Communications or Journalism required.
3-5 years minimum experience in marketing, strategy and media initiatives from concept to completion.
A proven record of online engagement and listening
Strong interpersonal and communication skills
Excellent organizational skills and attention to detail
Ability to work independently and as part of a team
Proficiency in Microsoft Office
Possess comprehensive knowledge of marketing, advertising, public relations, and digital strategy.
Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information.
Must have exceptional command of the English language, oral and written.
Presents information professionally with poise and confidence in front of an audience.
Demonstrated ability to perform as a pragmatic and responsive ambassador of the company.
Builds rapport with a variety of people and develops alliances to work together toward common goals.
Listens to all points of view and negotiates compromise.
Consistently demonstrates honesty, fairness, trustworthiness.

Responsibilities

Drives revenue for venue through innovative and collaborative marketing tactics that support venue goals.
Works with internal and external key stakeholders in order to maximize marketing resources while maintaining brand integrity for the venue.
Develops and leverages partnerships with customers, clients, industry influencers, and associations to promote the venue’s reputation and position it as a premier destination for conventions, meetings, and community events.
Utilizes sales and marketing principles to promote the venue and remains current with emerging marketing trends, tactics, strategies and technologies.
Assists the Director of Marketing with the creation, development, and implementation of the venue Marketing and Advertising Plan to create regional, national, and international awareness of the facility.
Maintains facility's website and creates and maintains editorial, blog, and news of the venue.
Responsible for the creation of facility ads both for print and digital.
Create, develop, and maintain the venue email marketing program; focus on database acquisition and lead generation.
Works with OVG Corporate Partnerships to implement and maintain corporate sponsorships for the building in both new and renewal business.
Create, develop, and manage content of the venue assets.
Develops, designs, and oversees the production of marketing collateral including brochures, sales sheets, venue fact sheets, and presentation decks to support venue branding and sales efforts.
Create, manage and implement the digital advertising strategy and optimize social media & digital buys for optimal results, audience targeting, higher engagement, website traffic and goal conversions.
Develops, curates, and posts engaging content across all venue social media platforms to promote upcoming events, highlight venue features, and drive audience engagement.
Development of marketing materials and procedures to have the Sales and Marketing Departments function effectively as an in-house agency.
Monitors, analyzes data, and creates management reports and detailed evaluations of marketing strategies.
Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
Seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
Develop, create, and implement the venue client advertising and sponsorship program to drive revenue for both the client and the venue.
Works with venue partners in the creation and supervision of marketing plans for events when required, to include all available services, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
Works directly with event, exhibit and show staff regarding publicity, marketing and media opportunities.
Attend seminars, conventions, etc. to enhance industry knowledge.
Other duties and responsibilities as assigned.