Digital Marketing Manager | Full-Time | Mobile Arena

Oak View Group•Mobile, AL

8d•$55,000 - $65,000

About The Position

The Digital Marketing Manager is responsible for owning and executing the digital marketing strategy across Oak View Group’s Mobile, Alabama properties. This role manages the venues’ full digital footprint—including email marketing, social media, websites, and digital content—to drive ticket sales, grow audience engagement, and strengthen brand presence. This role pays an annual salary of $55,000-$65,000

Requirements

4-year degree preferred
Marketing experience—minimum of 3-5 years in digital marketing, email marketing, or related roles
Experience in live entertainment, venue marketing, sports, or hospitality preferred
Ability to prioritize and meet deadlines
Excellent organizational skills and attention to detail
Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks
Bachelor’s degree from an accredited college or university or equivalent work experiences
Ability to work nights, all events, weekends, events and holidays as required
Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or overnight stays for one or more nights.
Must be able to work a flexible schedule inclusive of weekends, nights, and holidays.
Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, and extensive walking through the building, including inclines and stairs.
Computer and Technology Skills: Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook)
Proficiency in Adobe Creative Cloud applications
Knowledge of website design
Knowledge of CRM software
Demonstrated skills in graphic design

Nice To Haves

Experience in live entertainment, venue marketing, sports, or hospitality preferred
4-year degree preferred

Responsibilities

Own and manage the full digital footprint for OVG’s Mobile, Alabama properties, including email marketing, social media channels, venue websites, and other digital assets
Develop and execute digital marketing campaigns that support concerts, shows, and events, with a strong focus on driving ticket sales and audience growth
Lead email marketing strategy and execution through Ticketmaster CRM tools, including campaign creation, segmentation, and list growth initiatives
Build, deploy, and maintain email templates and automated campaigns to support on-sale announcements, event reminders, and promotional initiatives
Manage organic social media strategy, including content planning, scheduling, publishing, and real-time engagement during key events
Develop and maintain a consistent brand voice across all digital platforms while tailoring messaging to specific venues, events, and audiences
Oversee venue website content management systems (CMS), ensuring accurate, timely updates for event listings, on-sales, promotions, and venue information
Collaborate with promoters, tour marketers, and internal teams to ensure digital campaigns align with tour requirements and overall marketing strategies
Capture and curate engaging digital content throughout the year, including event-day content, behind-the-scenes moments, and promotional assets
Analyze digital performance metrics across email, social, and web platforms, and adjust strategies based on insights, trends, and campaign performance
Collaborate with internal teams to support digital activations tied to promotional partnerships and venue initiatives
Research and stay current on digital marketing trends, platform updates, and best practices within live entertainment and venue marketing
Support marketing team with artist on-site experience through activations and creative interactions
Support cross-promotional opportunities across Mobile properties as needed
Serve as on-site marketing representative for designated events, supporting real-time digital coverage and promotional needs
Assist with additional marketing projects and duties as assigned
Other duties and responsibilities as assigned.