Marketing Manager

John Gore Organization•Atlanta, GA

12d•$60,000

About The Position

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards. We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth. $60,000.00/ annually FLSA Status: Exempt Summary The Marketing Manager is a vital member of the Broadway Across America’s (BAA) Southeast Region office in Atlanta. This entry-level position assists the Regional Marketing Director, our national marketing team, and local presenting and venue partners in the tactical implementation of administrative support for advertising and public relations campaigns to ensure successful Broadway engagements in Atlanta, New Orleans and Jacksonville. The Marketing Manager is a team player, tech-savvy, and digital forward.

Requirements

Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations
Adaptability
Able to work around unexpected changes of events or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results
Willingness to adapt and learn new skills to execute new initiatives
Ability to prioritize and manage rapidly shifting priorities
Strong MS Office Skills with emphasis on Excel
Excellent written and verbal communication
Ability to create lasting relationships to develop new business and relationships.
Attention to detail and the ability to manage multiple projects at once are paramount to this position.
Team Orientation
Fosters Team cooperation
Understands team roles and responsibilities
Supports group problem solving
Ability to read, analyze, and interpret media buys, media performance and sales reports
Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
Ability to write email, social media, and sales copy
Ability to effectively present information to internal staff and outside show and presenting partner representatives
Able to create specialized marketing plans for each individual production based on each show’s unique target audience
Remain nimble to shift strategies as needed based on reporting metrics and sales data
Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans
Plan and produce various promotional and sales events
Set up and breakdown for off-site events
Some travel for company and industry-related events

Nice To Haves

Bachelor’s Degree in marketing, communications and advertising, preferred but not required
Experience with Monday.com preferred but not required
3-5 years’ experience in live event sales, preferred
Additional experience may be substituted for education

Responsibilities

Manage timelines, marketing, and pricing strategies in coordination with the Marketing Director, National Marketing Team, Regional Executive and members of the ticketing team for both season ticket campaigns and individual show campaigns in Atlanta, New Orleans and Jacksonville
Support the local presenting partner’s staff for the Broadway series in New Orleans and Jacksonville in the execution of marketing strategies including sharing BAA best practices
Execute integrated marketing plans (digital advertising, traditional advertising, and promotional) with direction from senior staff designed to help sell season tickets and tickets to individual shows in all markets
Maintains email blast schedules with venue partners; works with Senior Staff on creation of content, strategy, targeting, and approvals on email communications
Manage social media for Atlanta as well as provide best practices for New Orleans and Jacksonville
Responsible for internal and external approvals for all marketing related deliverables and plans in Atlanta and New Orleans
Traffics all electronic, print and digital ads, and collateral for all shows and season subscription campaigns through design
Responsible for the upkeep of content on the local Broadway Across America market webpages for the three markets
Establish and nurture relationships with community not-for-profit and business organizations to maximize the efficacy of marketing plans by creating dynamic grassroots promotional to raise awareness of the Broadway series
Collaborate with BAA National marketing and creative teams to develop new ideas and initiatives
Partner with program publisher to proof and approve all show programs
Attend partner marketing meetings/special committees to represent the BAA Marketing Team as needed
Assist Director with securing and execution of special events, such as cast parties, promotional events and subscriber promotions
Assist with Settle engagements with venue partners and tour company managers
Other duties as assigned