Marketing Manager

Tax Alchemy•Irvine, CA

30d•Remote

About The Position

We are seeking a high-caliber Head of Marketing to lead and scale our entire marketing function at Tax Alchemy. This role is responsible for owning the full client acquisition ecosystem, including paid media, funnel strategy, content, email, social, and overall brand positioning. The Head of Marketing will ensure that every touchpoint reflects our premium, direct, and transformation-driven identity while consistently attracting and converting high-income earners, entrepreneurs, and investors. This leader will go beyond managing campaigns and will focus on building the systems, processes, and infrastructure required to generate predictable, high-quality client growth month after month. The ideal candidate is both strategic and execution-focused, thrives in a fast-paced environment, and understands how to turn marketing into a scalable revenue engine while protecting and elevating the company’s brand reputation.

Requirements

5+ years of experience leading marketing functions, ideally within financial services, coaching, or high-ticket B2C/B2B environments
Deep experience in performance marketing, with a strong understanding of ROAS, CPL, and LTV and a track record of optimizing campaigns for growth
Experience with CRM and funnel platforms such as GoHighLevel or similar tools, with the ability to build and execute marketing systems
Strong copywriting or copy direction skills, with a clear understanding of how to convert premium audiences
Data-driven approach with the ability to balance performance metrics while maintaining brand integrity
Comfortable operating as both a strategist and executor in fast-paced or lean environments
Familiarity with compliance considerations in financial services marketing is highly preferred
Proven experience managing and developing teams, providing clear direction, and driving performance
Experience leading hiring efforts, including writing job descriptions and conducting interviews to build out teams
Self-directed with a high level of accountability, consistently delivering and reporting on results
Excellent written and verbal communication skills attuned to both internal and external groups
Proven ability to manage diverse teams across different cultures and time zones, maintaining high morale and productivity
Ability to provide clear, actionable feedback to marketing team comprised of employees and contractors
Exceptional ability to manage the logistics of a remote department, including scheduling, documentation, and reporting
Focus on improving the company’s marketing endeavors through measurable outcomes and data-driven decision-making
Thinks beyond the immediate deadline to understand and integrate long-term goals for the company and its clients

Nice To Haves

Familiarity with compliance considerations in financial services marketing is highly preferred

Responsibilities

Own the full marketing function across paid, organic, email, and social channels
Drive lead generation and client acquisition, with clear ownership over cost per lead and conversion performance
Build and optimize funnels within GoHighLevel, including landing pages, automations, and follow-up sequences
Ensure all marketing content and messaging aligns with the Tax Alchemy brand voice and positioning
Manage paid advertising efforts across Meta, Google, and YouTube, or oversee external partners responsible for execution
Develop and manage email marketing campaigns and nurture sequences from initial opt-in through booked call
Lead social media strategy and oversee content planning for platforms including LinkedIn, Instagram, and YouTube
Track, analyze, and report on marketing performance, providing clear insights through consistent KPI reporting
Identify and develop partnership and affiliate opportunities to expand brand reach and acquisition channels
Build and manage a lean marketing team or contractor network to support growth
Lead, mentor, and hold the marketing team accountable for performance and deliverables
Key voice in the hiring process for marketing roles, including defining needs, interviewing candidates, and contributing to hiring decisions