Grand Rapids Kroc Center- Marketing Manager

The Salvation Army USA Central Territory•Grand Rapids, MI

13h•Onsite

About The Position

The Marketing Manager is responsible for executing and managing marketing, public relations, and digital media efforts that enhance the image and programs of The Salvation Army Kroc Center. This role focuses on implementing multi-channel marketing strategies, coordinating digital and print campaigns, managing media relations, and supporting special events to drive engagement and community involvement. The Marketing Manager works closely with leadership, vendors, and community partners to ensure timely execution of promotional initiatives while tracking the success of marketing efforts to meet organizational objectives. This hands-on role requires a proactive approach to project management, creativity, and collaboration.

Requirements

Bachelor’s Degree in marketing, communications, public relations or another related field, with a minimum of 2 years experience in communications or related field, or equivalent combination of education and experience.
Ability to read, write and communicate in English with the preferred ability to also communicate in Spanish.
Ability to write with versatility
Ability to work independently with limited supervision under tight deadlines
Strong writing, proofreading and editing skills
Proficient in Microsoft Office 365
Proficient in Adobe Creative Cloud
Working knowledge of TEAMS and SharePoint
Complete Safe From Harm training, and keep current
Have CPR/AED/First Aid or obtain within 45 days
Must have and maintain a current valid driver’s license and pass the Salvation Army Motor Vehicle Record check (MVR)

Nice To Haves

Project management and knowledge management skills preferred

Responsibilities

Develop a multi-channel marketing, branding, and public relations plan in collaboration with Kroc Center Leadership. The plan will align with internal and external objectives, include goals, target audience, media outlets, and action steps, and be updated annually or as needed.
Write, design, and manage the production of internal and external marketing collateral, including print, digital, and social media content.
Stay updated with digital marketing trends, using this knowledge to enhance the Kroc Center's online presence and execute campaigns across platforms such as the website, social media, and email.
Track data and metrics to measure the success of marketing campaigns, adjusting strategies to improve performance.
Coordinate with external vendors (e.g., printers, mail distribution) to ensure timely and accurate production of promotional materials.
Utilize all available communications tools to optimize the customer journey of Kroc Center members, program participants, church congregants, and other guests.
Manage content updates for the website and execute social media strategies, along with other public-facing systems such as the phone network, online registration system, mobile apps, etc.
Create and maintain internal printed and digital signage, external digital displays, and printed collateral including schedules of recurring classes, programs, and events.
Work with the membership and program teams to solicit, evaluate, and act upon customer inquiries and feedback.
Coordinate with all departments to process, prioritize, and execute requests for marketing support and collateral.
Learn basic front-line customer service functions in order to support other departments in giving facility tours, checking in guests, etc.
Maintain relationships with media representatives and track media appearances related to the Kroc Center.
Ensure a strong Kroc presence at community events, including supporting Salvation Army collaborations as well as internal and promotional events.
Make cold calls and presentations to obtain support for events and programs.
Represent the Kroc Center in partnerships and collaborations with other community organizations.
Coordinate marketing strategies and promotions for special events, ensuring alignment with overall organizational goals.
Support the execution of both internal and external events to enhance public engagement with the Kroc Center.
Track and measure the success of marketing and PR events, adjusting tactics as needed to improve future outcomes.
Receive and respond to requests for donations from other community organizations.
Support in creation and distribution of internal communications, including writing/editing content for employees and the weekly staff newsletter.
Perform other duties as assigned.

Benefits

Medical
Dental
Vision
Hearing
Flexible spending accounts
AFLAC
Voluntary life insurance benefits
Short-Term and Long-Term Disability options
Pet Insurance
Pension contributions (currently 6.0% of your earnings) begin the first quarter after 1 year of employment. Vesting starts after three years of employment, 100% vested after five years of employment
403(b) voluntary retirement savings plan
Employee Discounts
Up to (6) earned sick days per year may be used as discretionary days.
Vacation accrual based on years of service and approved hours worked.
Sick days begin accruing the first of the month following 30 days of employment.
Vacation days begin accruing the first of the month after one full calendar month after employment begins.
Up to 2 personal days per year based on date of hire.
Birthday off with pay.
Paid holidays are effective immediately.