Marketing Manager

Stefanini GroupRaleigh, NC
4h

About The Position

Stefanini Group is hiring! Exciting opportunity awaits, let us help you get started! Click Apply now or you may call Sahnaj Pervin a t +1 (248) 263-5618 or e mail at [email protected] for faster processing! Posting Title: Global Product Marketing Manager - Device Connectivity As a Manager, Global Product Marketing, Device Connectivity, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business. And while you are a great teammate, you are also competitive determined to achieve results and get things done. We're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reaching the right individuals! Your Team: We develop quality products with the patient in mind, so our marketing efforts are also patient centric. That means you can be proud of our work and the value we provide for people every day. As a large, multinational organization, you have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development. From your leaders to your peers, we operate as a team. We are focused on delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities. What you'll be doing: Reporting to the Associate Director for Device Connectivity, this individual contributor role will serve as an Upstream Product Marketing Manager. You will drive the strategic development, management, and growth of our device connectivity portfolio across the portfolios. This position will collaborate with relevant upstream product managers/upstream marketing, regional marketing and sales teams, R&D, as well as other internal and external partners for the overall connectivity portfolio and strategy. You will lead and coordinate with cross-functional teams in a matrix organization to drive profitable portfolio growth globally. Develop product, cross-product and application roadmaps including software and hardware devices Collaborate with product teams across business units to align on release cadences and roadmap prioritization Drive portfolio growth strategy incorporating innovation to address market needs and opportunities Research and understand key market/customer trends and competitor strategies Develop strategic business plans and financial models to capitalize on market needs and opportunities Drive clinical research requirements to support the connectivity value proposition and product launch activities Communication of the strategy and securing consensus from customers, key industry influencers and executive leadership Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing Develop and track key business performance indicators to identify necessary countermeasure to achieving business/market goals Partners on technology deployment for connectivity product validation requirements Cross-functional leadership to deploy new go-to-market strategies for technology including pricing, quote to cash, training and support Partner with global commercial and service teams to drive market adoption of connected IT solutions

Requirements

  • Bachelor's degree in Marketing, Business, Engineering, Medicine, Science or related field required
  • Minimum of 5 years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management or similar
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Experience developing products for the OR; Experience working on integration and connected products in the operating room preferred
  • Leadership experience and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects while delivering on established timelines
  • Ability to be persuasive in the absence of organizational authority
  • Must be able to understand and work within complex interdivisional procedures and policies
  • Demonstrated effective communication skills and ability to facilitate large group meetings to a successful outcome
  • Ability to work in a highly matrixed and geographically diverse business environment
  • Ability to travel ~15%

Nice To Haves

  • MBA or relevant advanced degree is a plus

Responsibilities

  • Drive the strategic development, management, and growth of our device connectivity portfolio across the portfolios
  • Collaborate with relevant upstream product managers/upstream marketing, regional marketing and sales teams, R&D, as well as other internal and external partners for the overall connectivity portfolio and strategy
  • Lead and coordinate with cross-functional teams in a matrix organization to drive profitable portfolio growth globally
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify necessary countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
  • Cross-functional leadership to deploy new go-to-market strategies for technology including pricing, quote to cash, training and support
  • Partner with global commercial and service teams to drive market adoption of connected IT solutions
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