Marketing Manager

Mattamy Homes • Venice, FL

24d • Onsite

About The Position

Mattamy Homes is the largest family-owned homebuilder in North America, with 45-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets – Charlotte, Dallas, Jacksonville, Naples, Orlando, Phoenix, Raleigh, Sarasota, Southeast Florida, Tampa and Tucson.
What you’ll do
Oversee the measurement and reporting performance of all digital marketing campaigns (paid/organic/SEO/eblast) and assess against goals (ROI and KPIs). Make recommendations for improved performance.
Work alongside agency to brainstorm new and creative growth strategies for digital marketing efforts.
Oversee the distribution of all eblasts (drip campaigns/monthly eblasts/etc.)
Monitor website analytics tools (Google Analytics and agency dashboard)
Oversee agency required updates to website content
Gather sales data from builder team, develop monthly comps report and written sales and marketing report.
Assist in the formatting and editing of marketing collateral utilizing Adobe Creative Suite.
Oversee signage development and installation with sign company.
Consistently take new images/videos for use in creative assets (model homes/events/downtown visitors, etc.)
Work alongside event coordinator on digital assets for event promotion (digital screens/paid digital ads/eblasts/website listings)
Other duties to be discussed

Requirements

• Minimum of 2 years’ experience in a management/leadership role
• Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
• Minimum of 5 years’ experience in Marketing
• Proactive sourcing of information and experience with market research and analysis
• Excellent organizational, communication and social skills
• Excellent command of Microsoft Word and Excel, REMLS, minimal knowledge of Adobe Acrobat and Site Core preferred
• Technical skills to update digital media and sites (website, social media, etc.)
• Must be detail oriented and have the ability to develop creative copy for advertising and marketing collateral, including ads, e-blasts, event write-ups, flyers, etc.
• Ability to lift up to 20 lbs. while helping set up/breakdown equipment at events

Nice To Haves

• 5 + years of Marketing experience, preferably in the construction industry (residential or commercial)

Responsibilities

• Oversee the measurement and reporting performance of all digital marketing campaigns (paid/organic/SEO/eblast) and assess against goals (ROI and KPIs). Make recommendations for improved performance.
• Work alongside agency to brainstorm new and creative growth strategies for digital marketing efforts.
• Oversee the distribution of all eblasts (drip campaigns/monthly eblasts/etc.)
• Monitor website analytics tools (Google Analytics and agency dashboard)
• Oversee agency required updates to website content
• Gather sales data from builder team, develop monthly comps report and written sales and marketing report.
• Assist in the formatting and editing of marketing collateral utilizing Adobe Creative Suite.
• Oversee signage development and installation with sign company.
• Consistently take new images/videos for use in creative assets (model homes/events/downtown visitors, etc.)
• Work alongside event coordinator on digital assets for event promotion (digital screens/paid digital ads/eblasts/website listings)
• Other duties to be discussed

Benefits

• 3 weeks of company paid vacation + 1 week of company paid time off + 2 weeks of sick time
• Health, Dental and Vision Insurance
• Life Insurance and Short/Long Term Disability
• Flex Spending, 401K with Company Matching and Tuition Reimbursement
• Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed