Marketing Manager

T. Rowe Price • Baltimore, MD

1d • $87,000 - $185,000 • Hybrid

About The Position

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you. Role Summary Contributes substantively to global retirement marketing to develop and execute multi-channel marketing plans that position T. Rowe Price products and insights. Centralize the creation of retirement marketing content for segment activation. Working across US, APAC and EMEA retirement segments to coordinate comprehensive go-to-market plans. Analyzes multiple data streams and optimizes tactics.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience
• Proven ability to work in a collaborative environment.
• Ability to work independently and with a team.
• Ability to execute project management and meet deadlines.
• Organized, detail-oriented, and capable of managing multiple projects simultaneously.

Nice To Haves

• Experience in B2B event marketing.
• Experience in marketing, preferably within Asset Management, US Wealth, or the financial industry is preferred.

Responsibilities

• Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans and events aligned to specific populations of prospects and clients.
• Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement.
• Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
• Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners.
• Create processes and infrastructure to facilitate streamlined communications across segments and sharing of centralized content for activation.
• Assesses and synthesizes key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.
• Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance, and streamlining of all such repeatable workstreams.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager