Marketing Manager

Snell & Wilmer • Costa Mesa, CA

47d • $115,000 - $150,000 • Onsite

About The Position

Snell & Wilmer, one of the largest law firms in the Western United States, is
seeking a full-time Marketing Manager to work from the firm’s Orange County
office.

You will report to the firm’s Chief Marketing Officer, supporting Orange
County-based attorneys, practice groups, and the firm. This role will execute a
market-driven growth strategy, elevate the firm’s brand and reputation, drive
measurable new business opportunities, and strengthen client relationships. The
role will have particular responsibility for actively supporting named practice
groups.

Requirements

• At least five years of marketing/business development experience in law or other professional services firms
• Bachelor’s degree in marketing/communications or related field is helpful
• Ability to work well with others and maintain positive and cooperative working relationships internally and externally
• Excellent verbal/written/interpersonal communication skills within a variety of settings
• Ability to work well under pressure within a deadline-driven environment
• Excellent project management and organizational skills
• Proficiency in Microsoft Office, Zoom, social media platforms, and CRM management is needed
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required

Responsibilities

• Business Development and Client Growth: The manager will drive opportunity creation and conversion by originating and advancing pipelines in collaboration with attorneys and practice leaders. Responsibilities include managing strategic pursuits and RFPs from qualification through proposal and presentations; developing compelling, tailored credentials and capability materials; and supporting cross-selling, pricing strategy, and client feedback initiatives. The manager will strengthen attorney business development skills through one-on-one coaching, pursuit debriefs, and practical playbooks.
• Marketing, Communications, and Brand: The manager will oversee market-level brand stewardship and visibility, ensuring consistent application of firm brand standards across all materials and channels. Responsibilities include developing and maintaining high-quality marketing collateral and attorney biographies, curating and amplifying thought leadership, managing digital and social presence for the Orange County market, and deploying targeted campaigns that generate awareness and engagement among priority audiences.
• Public Relations and Media Relations: The manager will lead proactive and reactive media strategies to enhance the firm’s reputation and profile, including news releases, media pitches, commentary opportunities, and monitoring of coverage. The manager will oversee Orange County-based legal alerts, client news, and “Taking Care of Business” announcements, and will coordinate with external PR partners as needed to secure meaningful placements. The role will also manage submissions for legal directories and rankings, including Chambers and national legal rankings, and develop attorney credentialing strategies encompassing leadership positions, programs, and speaking and writing opportunities.
• Events and Market Presence: The manager will help design and support high-impact client events, community sponsorships, industry memberships, tickets, seminars/webinars, and promotional items. The manager will also help with event strategy and budget, content and format, attendee targeting and invitations, onsite execution, and post-event follow-up.
• Budgeting, Analytics, and Operations: The manager will forecast and manage Orange County-based marketing and business development budgets; track and report on KPIs and ROI; and enhance data quality and adoption of technology platforms, including CRM, experience and matter databases, and analytics dashboards.

Benefits

• Snell & Wilmer offers a competitive performance-based compensation and a generous benefits package starting on your first day.
• The benefits package includes medical, dental, vision, disability, life insurance, 401K/profit sharing, paid holidays, tuition reimbursement and paid time off including vacation time, personal time, and sick time where appropriate.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees