Marketing Manager

Associated Materials, LLC•Cuyahoga Falls, OH

About The Position

The Marketing Manager, Commercial Activation is responsible for turning business priorities into focused marketing programs that drive awareness, engagement, demand, and commercial action across key channels, products, and customer audiences. This role serves as the bridge between business needs and marketing execution, developing campaign strategies, activation plans, messaging frameworks, and measurable programs that support growth and help move customers from awareness to action. This role is ideal for a commercially minded B2B marketer who can connect product, sales, operational, and customer priorities to effective marketing activity. The Marketing Manager, Commercial Activation will lead project-specific campaign development and activation planning, while partnering closely with digital, communications, creative, and sales teams to bring those programs to market effectively. Over time, this role will also help strengthen the foundation for more robust demand generation and lead generation capabilities.

Requirements

Bachelor's degree in marketing, communications, business, or related field required.
5--8 years of experience in B2B marketing, commercial marketing, demand generation, channel marketing, product marketing, or related roles.
Demonstrated success developing marketing programs or campaigns that supported measurable business objectives.
Strong experience translating business priorities into focused marketing plans and activation strategies.
Experience working cross-functionally with sales, product management, and other commercial teams.
Strong writing and communication skills, with the ability to shape clear, compelling, and commercially relevant messaging.
Strong knowledge of B2B marketing strategy, campaign planning, and commercial activation.
Understanding of lead generation fundamentals, including audience targeting, lead capture, nurture strategy, and marketing-to-sales alignment.
Ability to translate business priorities into focused marketing programs that drive awareness, engagement, and demand.
Strong analytical skills, with the ability to evaluate campaign performance and use data to improve effectiveness.
Ability to develop messaging and campaign content that is clear, relevant, and commercially effective.
Strong project management skills, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
Ability to work effectively across sales, product management, leadership, and other cross-functional teams.
Strong written and verbal communication skills.
Strong organizational skills, attention to detail, and ability to operate effectively in a fast-paced environment.
Proficiency in Microsoft Office

Nice To Haves

Experience in manufacturing, building products, industrial, durable goods, or other complex B2B environments preferred.
Familiarity with CRM, email marketing, campaign measurement, and lead generation concepts preferred.
Experience with CRM, email platforms, marketing automation tools, and campaign reporting platforms preferred.

Responsibilities

Translate business priorities, product initiatives, and market opportunities into clear marketing activation plans.
Develop integrated, omnichannel campaign strategies that support launches, customer initiatives, channel priorities, promotions, and other growth-focused activities across showroom, retail, digital, ecommerce, and other customer touchpoints.
Build activation briefs that define target audience, core message, value proposition, objectives, deliverables, channel approach, timing, and success metrics.
Partner with sales, product management, operations, and leadership to identify where marketing can most effectively support commercial goals and prioritize opportunities accordingly.
Develop marketing programs that build awareness, strengthen engagement, generate demand, and help move customers from awareness to action.
Create campaign concepts, messaging frameworks, and content direction that connect business needs to compelling market-facing activity.
Help establish stronger discipline around campaign planning, execution readiness, and performance measurement.
Support the evolution of stronger demand generation capabilities and, over time, a more structured lead generation approach.
Develop the customer- and market-facing communications strategy for the campaigns, activations, and commercial programs led by this role.
Shape messaging and communication frameworks that bring campaigns to market clearly, effectively, and with strong commercial relevance.
Partner with digital, communications, creative, and channel stakeholders to translate campaign strategy into effective omnichannel execution across showroom, retail, digital, e-commerce, and related customer touchpoints.
Support launch communications, customer updates, promotional messaging, and other market-facing materials tied to priority business initiatives.
Ensure campaign-related communications are aligned to business goals, audience needs, and desired customer action.
Serve as the lead marketing partner for project-specific activations, ensuring work is clearly scoped, aligned, and moving forward across stakeholders.
Collaborate across marketing, sales, product management, and leadership to align on campaign goals, messages, timing, deliverables, and expected outcomes.
Bring structure, accountability, and follow-through to initiatives with multiple contributors and moving parts.
Define campaign KPIs and success measures tied to awareness, engagement, demand creation, and commercial support.
Monitor campaign and activation performance, using insights to improve future plans and strengthen marketing effectiveness over time.
Help create stronger visibility into which marketing activities are driving meaningful results.