Marketing Manager

Marmon Holdings, Inc.•Hartselle, AL

33d

About The Position

The Marketing Manager is responsible for developing and executing integrated marketing initiatives that support Cerrowire’s commercial growth, product portfolio, and brand presence in the electrical distribution and contractor markets. This role leads marketing programs across campaign management, product marketing, digital channels, and sales enablement. The Marketing Manager partners closely with Sales, Product Management, and Innovation teams to deliver compelling messaging, effective go-to-market strategies, and high-impact marketing campaigns. The ideal candidate is a strategic and organized marketing professional who can translate business priorities into actionable marketing programs while managing multiple projects and external partners.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of marketing experience, preferably in a B2B environment
Experience developing and executing integrated marketing campaigns
Background in digital marketing, product marketing, and campaign management
Experience supporting product launches and go-to-market initiatives
Strong project management and organizational skills
Excellent written, verbal, and interpersonal communication skills
Ability to manage multiple projects in a fast-paced environment
Ability and willingness to travel monthly to Cerrowire headquarters in Hartselle, AL
Strong project management and organizational skills
Strategic thinker with the ability to translate insights into actionable marketing initiatives
Excellent written communication and content development skills
Analytical mindset with experience evaluating marketing performance metrics
Ability to manage multiple projects and priorities simultaneously
Proficiency with digital marketing tools and analytics platforms
Collaborative team player able to work effectively across Sales, Marketing, and Product teams
Creative problem-solving and continuous improvement mindset

Nice To Haves

Experience in industrial, electrical, or manufacturing industries
Familiarity with distributor and contractor channels
Experience with marketing automation platforms, CRM systems, and marketing analytics tools
Experience managing agencies or external marketing vendors

Responsibilities

Marketing Strategy & Campaign Execution Develop and execute integrated marketing campaigns that support product launches, brand initiatives, and commercial growth objectives
Create campaign briefs, timelines, and success metrics to ensure effective execution and measurable results
Monitor campaign performance and recommend optimizations to improve engagement and ROI
Product Marketing Support product positioning, messaging, and value propositions for Cerrowire products and solutions
Partner with Product Management and Innovation teams to support new product commercialization and line extensions
Develop product collateral including sell sheets, product guides, case studies, videos, and launch toolkits
Support go-to-market planning for new products and strategic initiatives
Digital Marketing Manage digital marketing initiatives including website content updates, SEO-focused content, digital advertising, social media, and email campaigns
Collaborate with internal teams and agencies to develop content that drives awareness, engagement, and demand
Monitor digital analytics and marketing performance metrics to inform ongoing campaign optimization
Sales Enablement Develop marketing tools and resources that support the sales organization, including presentations, product guides, competitive comparisons, and FAQs
Ensure sales teams and rep agencies have access to current marketing assets and product information
Support field activation efforts for promotions and new product introductions
Agency & Vendor Management Serve as the primary point of contact for creative, digital, and event agencies
Manage scopes of work, timelines, and deliverables across vendor partners
Ensure external work aligns with Cerrowire brand standards and messaging
Events & Tradeshows Support planning and execution of Cerrowire’s presence at key industry events such as NECA, NEMRA, NAED, and regional trade shows
Coordinate booth planning, collateral, logistics, and event support
Travel as required to support major events and customer-facing marketing initiatives