Marketing Manager

Inch & Co • York, PA

4d

About The Position

The Marketing Manager is responsible for developing, executing, and overseeing marketing strategy across all company divisions. This role manages total advertising spend, ensures brand consistency, and leads creative direction to support growth, lead generation, and overall business objectives. The Marketing Manager serves as the central point of coordination for marketing efforts, balancing data-driven decision-making with strong creative oversight.

Requirements

• 3–5+ years of marketing experience, preferably in a multi-brand or multi-division environment
• Proven experience managing advertising budgets and paid media campaigns
• Strong understanding of digital marketing platforms and analytics
• Experience overseeing creative strategy and brand development
• Strategic thinking with strong analytical skills
• Budget management and performance tracking expertise
• Creative leadership and strong aesthetic judgment
• Excellent communication and project management skills
• Ability to manage multiple priorities in a fast-paced environment
• Collaborative, organized, and results-driven

Responsibilities

• Develop and execute comprehensive marketing strategies across all divisions and brands
• Align marketing initiatives with company growth goals and operational priorities
• Serve as the strategic lead for campaigns, launches, and promotional initiatives
• Collaborate with leadership to forecast marketing needs and opportunities
• Oversee and manage all paid advertising spend across platforms (digital, social, print, outdoor, etc.)
• Track performance metrics, ROI, and budget allocation across divisions
• Optimize campaigns based on performance data and business priorities
• Prepare and present regular reports on ad spend, performance, and recommendations
• Oversee creative direction for all marketing materials, ensuring brand consistency across divisions
• Review and approve campaign concepts, copy, visuals, and messaging
• Maintain and enforce brand standards, voice, and visual identity
• Guide creative partners, internal staff, and vendors to ensure high-quality output
• Manage and coordinate internal marketing staff, freelancers, and external agencies
• Assign priorities, timelines, and deliverables across multiple projects
• Serve as the main point of contact for marketing vendors and advertising partners
• Work closely with leadership, sales, operations, and division heads to support business needs
• Support recruitment, employer branding, and internal communications as needed
• Ensure marketing efforts are aligned with real-time operational capacity and goals

Benefits

• Health, dental, and vision insurance.
• 401(k) with employer match.
• Paid time off and holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed