Marketing Manager

DELAWARE VALLEY FLORAL GROUP LLC • Mantua Township, NJ

1d • Onsite

About The Position

The Marketing Manager is responsible for executing and optimizing marketing initiatives that drive brand awareness, lead generation, and customer engagement across B2B and e-commerce channels. This role operates as a player-coach, combining hands-on execution with the coordination of marketing programs and resources. The Marketing Manager partners closely with sales, product, and leadership to translate business objectives into effective, data-driven marketing campaigns. The ideal candidate brings strong experience in digital marketing, content development, and performance analytics, with the ability to both execute independently and guide marketing team members and external partners.

Requirements

• Bachelor's Degree in Marketing, Communication, or a related field.
• 5-8+ years of progressive marketing experience, including at least 2+ years leading initiatives or teams.
• Proven track record of developing and executing data-driven marketing strategies with measurable business impact.
• Excellent verbal and written communication skills.
• Experience working with modern marketing tools (e.g., CRM, analytics, marketing automation, CMS platforms).
• Experience using tools like Salesforce, Smartsheet, Tableau, or Power BI to monitor KPIs and project management tools.
• Demonstrated expertise in content marketing, B2B marketing strategies, e-commerce platforms, and print advertising.
• Excellent copywriting skills with the ability to craft compelling messaging tailored to target audiences.
• Ability to lead cross-functional teams effectively while managing multiple projects simultaneously.
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc).

Responsibilities

• Develop and execute integrated marketing strategies across digital and print channels, including SEO, social media marketing, content marketing, and performance marketing.
• Oversee multichannel marketing campaigns to increase brand awareness, lead generation, and customer engagement.
• Conduct research to identify market trends, customer needs, and competitive analysis to inform strategic decisions.
• Lead content creation efforts including copywriting for websites, email marketing campaigns, blogs, and product descriptions.
• Partner with product, merchandising, and sales teams to support go-to-market efforts related to marketing initiatives for new product launches or updates.
• Manage budgets for various campaigns ensuring effective allocation of resources while meeting organizational goals.
• Analyze, interpret and act on campaign performance metrics using Google Analytics and other analytics tools.
• Collaborate with sales teams to align marketing efforts with sales objectives and support advertising sales strategies.
• Lead and manage all marketing team members and/or external partners (agencies, freelancers) and is responsible for leadership, performance management and hiring of the employees within its department.

Benefits

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Short and long term disability benefits, life insurance and other supplemental benefit offerings
• Flexible Spending Accounts
• Paid time off, sick time and paid holidays
• Bonus Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 11-50 employees