Marketing Manager

BathWorks Michigan • Grand Rapids, MI

15d • Hybrid

About The Position

At BathWorks, our vision is to become a national leader in customer engagement while enriching homeowners, team members, and our community. As a locally owned Michigan company specializing in one-day bath and shower remodels, we are growing fast and looking for a Marketing Manager who takes pride in their work, drives results, and wants to grow with us.
Curious what it’s like to be part of a team that’s scaling fast and doing it the right way?
Check us out here: www.bathworksmi.com/careers

Requirements

• 5+ years of performance-driven marketing experience
• Proven track record of driving leads and measurable results
• Strong analytical mindset with ownership of KPIs
• Competitive, accountable, and action-oriented
• Someone who takes pride in their work and impact

Nice To Haves

• Experience in home improvement or home services is a plus

Responsibilities

• Drive and execute marketing campaigns that generate qualified leads
• Own performance metrics like CPL, CPA, and conversion rates
• Track results, identify gaps, and optimize what’s working
• Prioritize high-impact projects and move quickly
• Partner with Sales and Call Center teams to hit appointment and revenue goals
• Test new lead sources, events, and partnerships

Benefits

• Competitive salary based on experience
• High-impact role with direct influence on company growth
• Leadership exposure with clear opportunities for advancement
• Health and Dental Insurance after 60 days (BathWorks covers 65% of premiums)
• Company-paid Vision and Life Insurance after 60 days
• Optional coverage: Short-Term Disability, Critical Illness, and Accident Insurance after 60 days
• PTO available from day one
• 401(k) eligibility after 90 days
• Employee discount after 1 year

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1-10 employees