Marketing Manager - Pittsburgh Playhouse

Point Park University•Pittsburgh, PA

17d•Hybrid

About The Position

The Marketing Manager, Pittsburgh Playhouse provides leadership and strategic support for marketing, communications, audience engagement, and ticket sales initiatives for Pittsburgh Playhouse at Point Park University, including productions and presentations from the Conservatory of Performing Arts (COPA), Pittsburgh Playhouse programming, resident companies, rentals, and partner events. Working collaboratively under the direction of the Director of Marketing & Communications, COPA & Pittsburgh Playhouse, the Executive Producer, Pittsburgh Playhouse, and alongside Point Park University's marketing, enrollment, development, and public relations teams, this role leads the execution of marketing campaigns, audience engagement strategies, social media, public relations, digital content, and ticketing initiatives designed to increase visibility, strengthen audience loyalty, and drive revenue growth. This highly visible and collaborative position works closely with students, faculty, artists, patrons, community partners, donors, vendors, box office, patron services, front of house, production, and university leadership while supporting the educational and professional mission of the Pittsburgh Playhouse and Conservatory of Performing Arts on behalf of Point Park University. The ideal candidate is an enthusiastic, customer-focused communicator and creative problem solver with a passion for theatre, storytelling, audience engagement, and working alongside the future of the creative industry. This individual should thrive in a fast-paced university performing arts environment requiring strong leadership, multitasking, relationship-building, and organizational skills while balancing the demands of active productions, performances, events, and daily operational needs. Evening, weekends, holidays, and daytime office availability is required based on production and performance and operational schedules. This role requires flexibility to adjust work hours and location as needed while ensuring all responsibilities, deadlines, meetings, and event obligations are consistently completed in a timely and professional manner.

Requirements

Bachelor's degree in marketing, communications, public relations, arts administration, or related field, or equivalent professional experience
3-5 years of experience in marketing, communications, audience engagement, ticketing, or public relations; performing arts and/or higher education experience preferred
Strong understanding of social media, digital marketing, content creation, audience growth, and branding and customer engagement
Experience with press releases, media relations, email campaigns, CRM/ticketing systems, and audience communications; Tessitura experience preferred
Strong leadership, communication, project management, and relationship-building skills
Ability to collaborate effectively with students, faculty, artists, patrons, community partners, donors, vendors, and university leadership
Knowledge of Adobe Creative Suite, Canva, Microsoft Office, Pro2 email marketing, and social media management tools preferred
Strong analytical, creative problem-solving, customer service, and multitasking organizational abilities with attention to detail
Experience mentoring students, interns, volunteers, and creative teams preferred
Passion for theater, storytelling, audience engagement, and customer experience
Evening, weekend, holiday, and daytime office availability required based on performance and operational schedules
Ability to flex work hours and work location as needed while ensuring responsibilities and deadlines are completed in a timely and professional manner

Nice To Haves

performing arts and/or higher education experience preferred
Tessitura experience preferred
Knowledge of Adobe Creative Suite, Canva, Microsoft Office, Pro2 email marketing, and social media management tools preferred
Experience mentoring students, interns, volunteers, and creative teams preferred

Responsibilities

Lead execution of marketing campaigns, audience engagement initiatives, social media strategy, email marketing, digital communications and promotional efforts for Pittsburgh Playhouse and Conservatory of Performing Arts (COPA) productions, partner events, and special initiatives
Develop and manage marketing timelines, content calendars, digital storytelling initiatives, paid advertising campaigns, and audience growth strategies across multiple platforms
Manage and maintain Pittsburgh Playhouse and COPA website content, ensuring event information, ticketing links, production details, promotional messaging, production details, and audience communications remain accurate, current, and user-friendly
Oversee graphic design needs, press releases, promotional messaging, media communications, social media content, radio and television advertising, audience-facing materials, and production collateral including Playbills and printed materials.
Lead creation of audience surveys, marketing recaps, show wrap-up materials, and audience feedback initiatives, including gathering guest testimonials, photos, and engagement content for future marketing, donor, and audience development efforts
Coordinate marketing assets, timelines, photography, video, graphics, and promotional materials with internal and external partners
Collaborate with university marketing teams to maintain brand consistency across all digital and print platforms
Oversee and guide social media strategy, audience engagement, platform performance, and campaign analytics while recommending strategic adjustments as needed
Lead audience development, customer relationship management, and patron engagement initiatives designed to strengthen audience loyalty, increase visibility, and drive ticket revenue growth
Oversee audience segmentation, patron communication workflows, reporting, and customer relationship management (CRM) coordination through Tessitura to support strategic marketing, audience targeting, promotional initiatives, ticket sales analysis, and media buying strategies.
Support development and implementation of ticketing pages, subscription and package sales initiatives, promotional offers, patron messaging, lobby activations, Street-to-Seat programs, and community outreach partnerships
Lead and direct audience communication strategies, patron experience standards, and guest service expectations across group sales, front of house, patron services, box office, and university departments to ensure a unified voice and seamless audience experience across all patron-facing interactions
Identify opportunities to expand digital engagement, improve audience interaction, and enhance the overall patron journey across all audience touchpoints
Supervise and mentor student employees, interns, and marketing support staff while fostering a collaborative, professional and creative environment
Coordinate communication and marketing timelines across multiple productions, venues, events, and university initiatives; often occurring simultaneously
Assist with photography, video capture, social media, and behind-the-scenes content creation during performances, rehearsals, events, and media opportunities
Support off-site promotional appearances, partnership activations, community engagement initiatives, and media events as assigned
Represent the Pittsburgh Playhouse professionally with artists, students, patrons, donors, vendors, community partners, and visiting organizations
Attend performances, rehearsals, special events, media opportunities, and community functions as assigned
Assist with marketing budgets, reporting, invoicing, campaign analysis, database management, and operational documentation
Assist with special events, donor functions, receptions, hospitality initiatives, and audience engagement activities
Participate in departmental, university, and organizational meetings and trainings
Serve as back-up support for the Director Marketing & Communications, COPA & Pittsburgh Playhouse as needed
Perform additional duties as assigned in support of Pittsburgh Playhouse and university operations