Marketing Manager

Shield • Rockland, MA

19d • Remote

About The Position

The primary responsibilities for the Marketing Manager are to effectively develop go-to-market strategies and marketing programs to meet the company’s business objectives. The role will oversee internal and external resources to ensure execution on strategies and programs. On a regular basis this person will evaluate the effectiveness of marketing efforts and continuously adjust efforts for improved results. The Marketing Manager will work closely with the sales team to provide marketing support through the stages of the sales funnel.

Requirements

• Prior experience as a Marketing Manager.
• Strong understanding of customer and market dynamics and requirements.
• Thorough understanding of how customers in the mid-size business market require, search, compare, and consume technology services.
• Technical marketing skills.
• Proficient in general office applications.
• Strong organizational, presentation, and customer service skills.
• Skill in preparing written communications and materials.
• Interpersonal skills: such as telephony skills, communication skills, active listening and customer-care.
• Ability to multi-task and adapt to changes quickly.
• Typing skills to ensure quick and accurate data entry.
• Self-motivated with the ability to work in a fast-moving environment.

Nice To Haves

• Experience working for an IT Managed Service Provider preferred.

Responsibilities

• Responsible for coordinating marketing efforts with technology (vendor) partners
• Oversee Marketing Specialist as they: Execute selected campaigns either through Act-on or partners’ marketing platforms (e.g. PMC).
• Oversee Marketing Specialist as they: Post content to various social media platforms.
• Oversee Marketing Specialist as they: Upload content to BCS365 SharePoint site.
• Oversee Marketing Specialist as they: Communicate about available content to Sales and other internal departments.
• Identify industry associations (e.g. MEP, MDG, ISPE) that can help BCS365 build recognition and support business growth.
• Work directly with organizations to evaluate participation and marketing partnership opportunities (e.g. sponsorships, event participation, speaking opportunities).
• Coordinate marketing and sales team participation.
• Oversee Marketing Specialist as they: Coordinate association activities, e.g. booking and organizing event participation, updating BCS365 information on association web sites, coordinate sharing of BCS365 content to association, and maintain contact lists.
• Conceptualize, define and propose strategies and marketing campaigns that align with business objectives.
• Map out campaign elements (content, email, social media, paid promotion, landing pages, list development, etc.).
• Oversee Marketing Specialist as they: Create outbound campaigns: Using Act-on, PMC, Google AdWords, LinkedIn paid advertising, landing pages, emails, list segmentation and selection, direct mail pages, envelopes, mailings, etc.
• Web site enhancement:
• Oversee Marketing Specialist to: Make additions and edits to web site
• Select and manage tools and external suppliers to assure that deliverables are timely and fully support the company’s initiatives.
• Assure that company’s brand and communications guidelines are up-to-date and enforced across all internal BCS365 departments, promotional products, sales materials and web presence.
• Social media: Work with Marketing Specialist to ensure effective use of social media platforms including postings and relevant content.
• Event management: Client appreciation and various prospecting events. Oversee Marketing Specialist as they: Execute on event plans; booking venue and food, creating and tracking invitations, logistics, internal and external communications.
• Analyze and report on the return on investment of marketing campaigns.
• Contact industry publications, consultants and influencers on an ongoing basis to assure that company messaging, and positioning is being received and understood.
• Sales alignment and support:
• Regularly communicate with sales and sales management.
• Ensure alignment between business goals, sales initiatives and marketing support.
• Assist sales team by developing marketing efforts to improve each step of the sales process.
• Sales tools and content:
• Oversee the development of marketing materials including brochures, hand-outs, presentations, event displays, blog posts, web page content, email campaign, and other as required.
• Oversee Marketing Specialist as they: Work with internal and external content sources; coordinate design and production of materials.
• Marketing best practices to ensure we are maximizing exposure of marketing content (e.g. blogs, brochures, etc.) through our social media platforms, email, SEO, pay-per-click, public relations, partners, associations, direct mail, etc.
• Provide direction and oversee Marketing Specialist to build and maintain Marketing section of company SharePoint site, ensuring the appropriate resources are available and up to date.
• Referral/strategic partners:
• Work with partners to develop, maintain, and strengthen relationships.
• Ensure partners’ involvement in BCS365 activities.
• Strategize and create programs to integrate BCS365 into partners’ business.
• Develop in-depth knowledge of the technology portfolio and how it relates to customer’s needs.
• Document internal processes and procedures related to duties and responsibilities.

Benefits

• Insurance Coverage: Health, Dental, Vision, Life/AD&D, Long-Term Disability, Accident, Hospital Indemnity, Critical Illness
• Paid Time Off (Vacation, Holidays, Birthday)
• 401k Retirement Plan with Company Match
• Peer-to-Peer Recognition
• Learning and Development
• Pet Insurance
• Fun On and Off-Site Events
• Referral Bonus Program
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed