Marketing Manager, Netflix House Dallas

Netflix•Dallas, TX

26d•$127,000 - $198,000•Onsite

About The Position

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. Netflix House is a first-of-its-kind, permanent, year-round home for fans where you can explore, play, taste and shop your way through your favorite Netflix stories. It’s free to enter, and once inside, you can dive into activities that immerse you in your favorite titles with a mix of complimentary and paid experiences. With fresh experiences dropping regularly throughout the year, there's always a new reason to come back.

Requirements

7+ years of experience in marketing, brand strategy, experiential event marketing, hospitality, entertainment, tourism, or location-based entertainment
Deep knowledge of the Dallas market, consumer behavior, tourism landscape, and local business ecosystem.
Experience developing integrated marketing strategies across multiple consumer channels.
Strong understanding of media strategy, CRM, organic social, partnerships, community marketing, experiential events, and consumer engagement.
Experience briefing agencies and managing multiple concurrent marketing initiatives.
Excellent presentation, communication, and stakeholder management skills.
Highly organized with exceptional project management capabilities in fast-paced environments.
Ability to cultivate relationships and efficiently communicate across multiple cross-functional partners - internal, external and agency partners
Excellent written and verbal communication skills
Bias to action, proactive & innovative by nature
Strong team focus with outstanding organizational and resource management skills
Respect, understanding and enthusiasm for Netflix culture

Responsibilities

Own the local marketing strategy for Netflix House Dallas, translating national campaigns into market-specific initiatives that drive awareness, visitation, ticket sales, and long-term brand affinity.
Serve as the strategic marketing partner to House leadership, Operations, Programming, Sales, and centralized Marketing teams, ensuring local priorities are represented across all marketing efforts.
Develop and execute the community engagement strategy, establishing sustainable partnerships across education, tourism, sports, arts, local businesses, nonprofits, and cultural organizations.
Lead the strategy and execution of integrated marketing campaigns and in-person experiential marketing events for all local programming, identifying opportunities to amplify activations, drive attendance, and elevate the guest experience.
Author and manage creative and marketing briefs for local campaigns, programming, partnerships, venue marketing, and promotional initiatives, ensuring alignment with brand standards and business objectives.
Own the in-venue marketing strategy and content calendar, developing messaging for all guest-facing signage, digital touchpoints, and promotional placements while partnering with Operations to ensure execution excellence.
Lead marketing collaboration with the Galleria mall and other partners, managing shared marketing calendars, promotional opportunities, holiday campaigns, and on-property marketing initiatives.
Support the Sales organization by developing localized marketing assets, identifying market opportunities, partnering with ticket distribution partners to drive demand, and providing insights that strengthen B2B engagement strategies.
Manage local agency, vendor, printer, and community partner relationships, ensuring timely delivery of marketing assets and high-quality execution across all initiatives.
Monitor local market trends, consumer behavior, competitive activity, and business performance, translating insights into actionable recommendations that improve marketing effectiveness and business outcomes.
Partner closely with Strategy, Creative, Growth, Programming, Operations, and Experience teams to ensure local campaigns are operationally executable and aligned with the overall guest journey.
Establish scalable marketing processes, templates, and best practices that improve efficiency and support future growth across Netflix House locations.
Serve as the local marketing point of contact for influencers, creators, and other invited partners visiting Netflix House Dallas, coordinating customized visit experiences, on-site logistics, and cross-functional needs, and providing in-person support when appropriate.
Champion the Netflix House brand within the Dallas community, identifying innovative opportunities to deepen local relevance, expand market presence, and deliver measurable business impact.