Developer Advocate, Marketing Manager

apexanalytix•Greensboro, NC

About The Position

As the Marketing Manager for our developer products (Developer Advocate/Developer Relations), you will play a pivotal role in shaping how Qubiton connects with the technical community building the future of supplier intelligence. You are the champion for the developer audience - driving strategy to engage, educate, and empower developers to build with Qubiton’s AI- and quantum-enabled supplier data API. You will bridge the gap between technical innovation and market adoption, collaborating deeply with product, and the Developer Advocate to translate complex API capabilities into compelling narratives. Your work directly influences the growth of the Qubiton developer ecosystem and the enterprise pipeline it generates. While the Developer Advocate builds community credibility in the field, you build the programs, assets, and measurement systems that scale that credibility into revenue. This is a peer partnership: the Developer Advocate brings the voice; you build the amplifier.

Requirements

5+ years marketing API-first or developer tools products; proven track record of understanding developer communities and marketing to them with authenticity
Has built and run product launch plans and GTM messaging, channel strategy, asset production, and post-launch measurement, in a cross-functional organization
Work experience in the technology sector with a strong understanding of technical audiences; can read an API reference and write a technically accurate brief without being an engineer
Experience creating compelling technical content - blog posts, integration guides, tutorials, and running integrated digital campaigns that simplify complex concepts for developers
Comfortable with enterprise buying cycles; capable of producing content that helps developers sell internally to Finance or Procurement leadership
Developer-First Instinct - Champions the developer audience internally - leads with genuine usefulness, not product promotion, knowing that trust is earned through helpful content
Cross-Functional Drive - Demonstrated experience working in complex organizations, successfully collaborating with product, research, analytics, digital marketing, and sales to move projects forward
Measurement Discipline- Distinguishes leading indicators (activation, engagement) from lagging ones (pipeline, revenue) and builds reporting that drives decisions, not just dashboards
Autonomous Output - Produces high-quality deliverables with strong project management skills - manages multiple workstreams simultaneously in a fast-paced environment without waiting for perfect information
Business Translator - Can connect a working API integration to a dollar figure - essential for producing content that helps developers make the internal case to budget holders

Responsibilities

GTM Strategy & Launch Planning
Design and lead comprehensive go-to-market strategies tailored to the developer persona, ensuring alignment with Qubiton’s broader business objectives and apexanalytix’s enterprise GTM motion
Drive campaign planning and execution across developer awareness, activation, and upsell motions - from ICP definition and positioning to launch sequencing and post-launch measurement
Coordinate launch programs for new API capabilities, SDK releases, and integration milestones, partnering with Product and the Developer Advocate to deliver a consistent narrative across every channel
Content Strategy & Editorial Leadership
Act as editor-in-chief for Qubiton developer communications - coordinating editorial themes, curating content from cross-functional contributors, and maintaining a consistent and authoritative technical voice
Develop and oversee creation of technical blog posts, integration guides, tutorials, and case studies that grow awareness, engagement, and adoption
Own the developer influencer program, managing relationship development, deliverable accountability, and contract execution to ensure consistent, on-brand representation across all third-party channels
Manage the monthly developer content strategy end-to-end: editorial calendar, copy, deployment, and performance reporting
Community, Events & Ecosystem Marketing
Leverage online forums, webinars, hackathons, and meetups to build a vibrant and engaged developer community, fostering two-way conversation and authentic advocacy
Lead developer event strategy and execution across conferences and tradeshows - managing sponsorship contracts, booth presence and logistics, speaking opportunities, pre/post-event campaigns, and lead capture to maximize pipeline impact at every event.
Own and manage the @QubitonHQ social channels - including content calendar, post scheduling, community engagement, and performance reporting - maintaining a technical yet approachable brand voice across social channels like: LinkedIn, X, and YouTube.

Benefits

At apexanalytix we know that our associates are the reason behind our successes. We truly value you as an associate and part of our professional family. Our goal is to offer the very best benefits possible to you and your loved ones. When it comes to benefits, whether for yourself or your family the most important aspect is choice. And we get that. apexanalytix offers competitive benefits for the countries that we serve, in addition to our BeWell@apex initiative that encourages employees’ growth in six key wellness areas: Emotional, Physical, Community, Financial, Social, and Intelligence.
With resources such as a strong Mentor Program, Internal Training Portal, plus Education, Tuition, and Certification Assistance, we provide tools for our associates to grow and develop.

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