Marketing Manager

Charter Manufacturing•Mequon, IL

16d•Hybrid

About The Position

Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better. Join the team and become part of our family! Charter Casting is hiring a Marketing Manager! The Marketing Manager leads the strategy and execution of customer targeting, messaging, and market positioning to drive sustainable, profitable growth. This role partners with cross-functional teams to develop marketing plans, support portfolio planning, and strengthen the company’s presence in key market segments. The Marketing Manager owns customer-facing messaging across all channels including digital, sales enablement, and marketing collateral, while protecting and elevating the company’s brand and value proposition. Position specifics: Location: can be based at Charter Casting plants in Shawano, WI or Woodstock, IL or Charter Manufacturing in Mequon, WI Hybrid flexibility: 3 days a week in office, 2 days remote Travel: up to 25% travel between sites, trade shows & events

Requirements

Bachelor’s Degree in Marketing, Business, or a related degree.
Seven plus years’ experience managing customer relationships and driving new business development efforts.
Experience developing customer acquisition, customer retention and cross sell campaigns.
Experience working with external marketing agency.
Experience with strategic business planning.
Experience in marketing systems/principles as they relate to volume/cost/price relationship.
Previous success leading others in cross-functional teams.
Demonstrated ability to collaborate and influence others throughout the organization.
Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers.
Knowledge of process control and Continuous Improvement systems.
Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results.
Knowledge of cost and margin drivers and their value in the market.
Proficiency with advanced features of Microsoft Office and Adobe software products.

Nice To Haves

Master’s Degree in Marketing, Business Administration, or related advanced degree.
Strong working knowledge of the metals manufacturing industry.
Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth.
Practical experience in the application and administration of marketing management requirements in a manufacturing environment.

Responsibilities

Lead design and deployment of cross-functional strategies to execute new market and product opportunities
Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.
Lead efforts to identify and protect brand identity and customer facing value proposition
Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers
Lead and participate on the annual portfolio planning process and associated marketing plan development and execution
Lead market promotional activity and communications for both prospects and current customers with press and trade publications
Develop and maintain an annual Marketing budget that accomplishes business goals and objectives
Assist with the development of product and price forecasts
Assist with the development of the annual business plan and strategy
Support the development of a comprehensive strategic plan to advance market presence
Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts
Support Inside and outside sales with messaging and scripts that achieve business objectives
Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives
Represent the company at industry association meetings
Provide accurate market information for expansion and capital expenditures
Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program
Provide periodic formal presentations of go to market activities and associated marketing plans