Marketing Manager

NRECA•Arlington, VA

20h•Hybrid

About The Position

NRECA is a national trade association that provides advocacy, financial services, and business support to over 900 consumer-owned electric cooperatives across the country. The organization fosters an inclusive culture, collaborative workplace, and commitment to service excellence, operating with integrity, transparency, and innovation. The communications and marketing department serves as a central hub, responsible for shaping external, internal, and member communications and marketing efforts. This department aims to tell the modern electric cooperative story, positively influence policymakers, elevate NRECA's brand, and showcase the value of NRECA membership. The team collaborates closely with NRECA’s C-suite and partners with various departments such as Government Relations, Business and Technology Strategy, and Education, Training and Events. The Marketing Manager is responsible for developing and executing targeted marketing strategies and integrated campaigns to drive growth, utilization, and visibility of NRECA products, services, and programs. This role leads product marketing by identifying member needs, shaping value propositions, and supporting product adoption through effective messaging and channel execution. The position utilizes audience segmentation, campaign development, AI-assisted content creation, and analytics to achieve measurable results. This role is eligible for NRECA’s hybrid schedule, allowing flexibility to work from home up to 2 days per week.

Requirements

5 or more years of marketing experience in a mid to large sized organization
Experience developing and executing integrated marketing campaigns across multiple channels
Experience applying audience segmentation and analytics to improve marketing performance

Nice To Haves

Experience in product marketing, event marketing or education marketing preferred
Experience working in a trade association preferred

Responsibilities

Develops and executes marketing plans for assigned products, services and programs, ensuring alignment with organizational goals and broader marketing objectives.
Supports product marketing efforts by helping define value propositions, messaging frameworks and positioning that clearly communicate member benefits and differentiate offerings in the marketplace.
Creates and manages integrated campaigns across email, digital, social, print and other channels to drive awareness, engagement and utilization.
Produces clear, compelling content, including email copy, social media posts, web content, promotional materials, and event‑related collateral and signage, leveraging AI tools to enhance emails content, landing page copy and other messaging.
Assesses and synthesizes stakeholder requests to determine strategic relevance, audience fit and alignment with established campaign goals; provides recommendations and redirects requests when needed to maintain campaign scope and uphold established marketing agreements.
Collaborates with internal stakeholders as a strategic partner, helping clarify goals, ensuring campaigns support product and program objectives and guiding teams toward the most effective marketing tactics.
Collaborates with internal partners (creative services, communications, marketing ops, etc.) to execute campaigns, refine messaging and ensure brand consistency.
Applies audience segmentation strategies to tailor messaging, value propositions and channel approaches for maximum relevance and impact.
Analyzes campaign performance metrics (web traffic, email engagement, participation rates, conversion data) and uses insights to optimize future campaigns and inform product or service enhancements.