Marketing Manager

CGC Home Services•Jacksonville, FL

7h•Onsite

About The Position

We are a growing home services company operating across three states, specializing in water treatment and plumbing. We are looking for a hands-on Marketing Manager who can take ownership of lead generation, brand execution, and campaign performance. This is not a passive, “manage agencies and attend meetings” role. We need someone who thinks like an operator, understands what drives booked appointments, and can execute quickly with a strong ROI mindset.

Requirements

3+ years in marketing, preferably in home services or lead generation environments
Proven experience managing digital marketing vendors (SEO, PPC, social, web)
Strong understanding of performance marketing and ROI tracking
Experience creating content (especially video/social)
Ability to operate in a fast-paced, execution-focused environment
Comfortable being both strategic and hands-on

Responsibilities

Develop and execute marketing strategies that drive qualified leads and booked appointments
Continuously test and improve offers, promotions, and campaigns (seasonal promos, referral programs, service bundles, etc.)
Partner with leadership to align marketing efforts with sales goals and revenue targets
Track and optimize cost per lead, cost per acquisition, and ROI
Manage relationships with digital marketing partners (SEO, PPC, Meta, web, etc.)
Hold partners accountable to performance metrics, not just activity
Review reporting regularly and make data-driven decisions on budget allocation
Identify underperforming channels and cut or reallocate spend quickly
Create and manage social media content (video, photos, messaging)
Capture and produce field-driven content (installs, customer testimonials, team highlights)
Ensure consistent use of branding, messaging, and tone across all channels
Support internal teams with marketing materials that actually help close sales
Launch and manage local marketing campaigns (direct mail, events, referral programs, partnerships)
Develop promotions that convert (not just “look good”)
Coordinate with call center and sales teams to ensure marketing booking revenue alignment
Manage a tight marketing budget with a strong ROI focus
Prioritize spend on channels that produce results
Regularly evaluate and adjust campaigns to maximize efficiency