Marketing Manager
About The Position
Revascent is a healthcare services company specializing in revenue cycle management, practice management, managed software services, and scribe and staffing solutions. We support medical practices across specialties including cardiology, oncology, ophthalmology, orthopedics, podiatry, radiology, urology, and women’s health, as well as emergency medical transport providers and durable medical equipment suppliers. Operating in the U.S. and Canada, Revascent partners with hundreds of practices to streamline operations, improve financial performance, and enhance patient care. Revascent is seeking a highly skilled Marketing Manager, Demand Generation to own and scale our demand generation engine. This role will lead HubSpot nurture campaign strategy and execution, manage the full event lifecycle, run ABM programs, coordinate with external partners (content freelancer and paid media agency), and optimize vendor and partner relationships. The ideal candidate is both a strategist and an operator, someone who can develop campaigns, generate content (emails and assets), and ensure execution aligns to revenue goals.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree a plus.
- 7–10+ years of B2B demand generation or marketing experience, ideally in healthcare, health tech, or SaaS.
- Proven expertise with HubSpot Marketing Automation: campaign building, nurture workflows, segmentation, lead scoring, email marketing, dashboards, and CRM integration.
- Hands-on experience creating, writing, and optimizing nurture emails and campaign assets.
- Strong track record in event marketing (pre/during/post strategy, lead capture, ROI measurement).
- Demonstrated success running ABM campaigns (one-to-one and one-to-many).
- Experience coordinating with external partners (freelancers, agencies) to integrate content and paid media into a demand gen strategy.
- Strong analytical skills with ability to interpret data, report performance, and make recommendations.
- Excellent communication and project management skills; ability to manage multiple stakeholders and priorities.
Nice To Haves
- Healthcare marketing experience is strongly preferred.
Responsibilities
- Lead the strategy, setup, management, and ongoing optimization of multi-step nurture campaigns in HubSpot for each of Revascent’s solution lines, ensuring alignment with buyer journeys and sales priorities.
- Build and manage workflows, segmentation, lead scoring, and automated communications tailored to different specialties, personas, and account types.
- Write, design, and generate nurture emails to ensure clear, compelling messaging that drives engagement and conversion.
- Collaborate with the content developer freelancer to source, adapt, or create assets (blogs, case studies, webinars, white papers) to support nurture workflows.
- Continuously test, refine, and improve campaign messaging, cadence, offers, and creative.
- Maintain data hygiene and ensure accurate reporting dashboards, attribution tracking, and seamless integration with CRM and sales tools.
- Develop high-impact landing pages, forms, and personalized/dynamic content.
- Own Revascent’s event marketing strategy across the entire lifecycle: pre-event promotion, onsite execution, and post-event follow-up.
- Drive lead generation and pipeline influence through targeted campaigns tied to each event.
- Collaborate with sales, content, and vendors to ensure consistent messaging and high-quality engagement at conferences and industry events.
- Track event ROI, generate insights, and repurpose event content for ongoing campaigns.
- Design and run ABM programs: one-to-one (high-value accounts) and one-to-many (scaled programs).
- Partner with sales to identify and prioritize accounts, build personalized campaigns, and measure account engagement and pipeline influence.
- Develop content and messaging tailored to decision makers, personas, and market segments.
- Partner with the Paid Media agency to align Google and Bing ad campaigns with Revascent’s messaging, ICPs, and HubSpot nurture workflows.
- Ensure smooth handoff of paid leads into HubSpot campaigns and track downstream performance.
- Collaborate with the content developer freelancer to ensure timely delivery of campaign assets that fuel ABM, nurture, and event strategies.
- Integrate agency and freelancer output into Revascent’s broader demand generation framework.
- Manage vendor relationships (creative agencies, event vendors, technology providers) to ensure timely, high-quality deliverables.
- Oversee partner marketing initiatives including co-branded campaigns, joint events, and referral programs.
- Own the demand generation funnel from awareness to pipeline creation.
- Build integrated multi-channel campaigns spanning paid, email, content, social, events, and ABM.
- Set and report on KPIs (MQLs, SQLs, pipeline contribution, CPL, CAC) to track marketing’s contribution to growth.
- Test, analyze, and optimize campaign performance for continuous improvement.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
