Manager, Marketing - Content Marketing

Wolters Kluwer • Waltham, MA

18h • Hybrid

About The Position

The Content Marketing manager is responsible for scaling and leading the content marketing team; delivering a strategy that optimizes the content lifecycle; and driving transformation in how content is produced, promoted, and measured across the organization. This role manages a team of professionals and support staff, ensuring performance and results for a centralized functional area while adapting departmental plans to meet resource and operational challenges. We’re seeking an experienced content marketer with expertise in best-in-class content practices, AI usage, social media, ABM, multi-channel planning, and leadership. The ideal candidate is a strategic, solutions-oriented thinker with a passion for content, process improvement, and cross-functional collaboration to execute impactful marketing campaigns.

Requirements

• 7+ years’ experience in content marketing management, B2B experience is desirable
• 2+ years’ experience as a people leader/manager as well as coach and mentor
• Ability to recruit, hire, and retain multidisciplinary content team
• Bachelor’s degree in Marketing, Communications, Journalism or a related field of study
• Strong analytical, organizational, and managerial skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment
• Excellent oral and written communication skills
• Must be innovative, detail-oriented, and a problem-solver

Nice To Haves

• Related market/industry experience
• Healthcare or pharmaceuticals experience a plus
• Master’s degree in Marketing, Communications, Business, or other related fields of study
• JasperAI platform

Responsibilities

• Establish a clear strategy for content excellence and governance, capturing the value content brings to the business and to customers
• Demonstrate proficiency in AI content practices; experience in JasperAI required
• Drive the execution and scale of an organic social media strategy, providing visionary leadership to elevate brand presence and engagement across platforms.
• Develop content plan and calendar to meet deadlines
• Lead by example and mentor team members to elevate their impact and identify new roles or initiatives necessary for the company to succeed in the future
• Lead a high-performing, inclusive, and diverse content team, focusing on talent retention and development
• Partner with and influence key stakeholders in the business, product management, technology, marketing, and other areas to make decisions in the best interest of the customer
• Continually assess, measure, and improve the performance of content, utilizing data and insight analysis
• Be accountable for managing content technology tool stack budget and needs
• Display presentation skills demonstrating a clear vision of how the work addresses the business challenge
• Display a learning mindset and understand new technologies and changes to processes
• Develop a deep understanding of customer segments, personas, and journeys across the business
• Be accountable for corporate brand and content governance practices

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.
• Full details of our benefits are available upon request.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees