Marketing Manager, Marketing Communications

Baxter International Inc.•Raleigh, NC

1d•Hybrid

About The Position

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Your Role at Baxter This is where your ideas lead to success We’re seeking a high-energy, creative, and strategic Marketing Manager to lead Marketing Communications & Digital Strategy for our US Advanced Surgery portfolio. This role will drive downstream digital and promotional strategy, shape brand messaging, lead social media engagement, and orchestrate our national conference presence. Impact on the Business This role is critical to the success of our Advanced Surgery portfolio. By aligning digital and promotional efforts with commercial objectives, the Marketing Manager will: Accelerate market adoption of key products through targeted, data-driven campaigns. Strengthen brand equity and customer loyalty by delivering consistent, high-impact messaging. Drive above market growth by optimizing digital touchpoints and enhancing lead generation. Amplify field force effectiveness through compelling tools and messaging that support sales conversations. Position the portfolio as a leader in surgical innovation through strategic conference and thought leadership initiatives.

Requirements

Minimum 5 years of marketing communications experience, preferably in healthcare or medical devices.
Degree in Business, Marketing, Communications, or a related field.
Proven success in digital marketing, brand strategy, and event management.
Strong leadership, collaboration, and project management skills.
Creative thinker with a passion for storytelling and driving results.
Comfortable navigating a fast-paced, dynamic environment.
Ability to travel up to 40%.

Responsibilities

Developing and executing integrated marketing communications strategies across digital, social, and promotional channels.
Owning branding and messaging for the US Advanced Surgery portfolio, ensuring consistency and impact across all touchpoints.
Leading social media strategy and execution to elevating brand awareness and engagement—an evergreen, foundational role responsible for building Baxter Advanced Surgery’s digital presence from the ground up and establishing a lasting voice across key platforms
Driving planning and execution of major conferences and events, aligning with commercial objectives.
Collaborating closely with global branding counterparts to ensure alignment and leverage global assets.
Taking full ownership of the $500,000 marketing communications budget, including planning, allocation, and optimization.
Partnering cross-functionally with upstream marketing, sales, and external agencies to deliver high-impact campaigns. This includes Sales leadership (VP, AVPs & RMs), Global marketing leadership (Sr. Director and Associate Directors).
Championing innovation and challenge the status quo to drive meaningful business impact.

Benefits

Baxter offers comprehensive compensation and benefits packages for eligible roles.
Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.

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