Manager, Marketing Communications

The Friedkin Group • Houston, TX

4h

About The Position

The Marketing Communication Manager, reporting to Director, Marketing Communications, will oversee digital, fixed ops, and sponsorship marketing creative and support marketing briefs and video/audio creative.
As a Manager, Marketing Communications you will be responsible for:
Digital, Sponsorship and Fixed Operations Marketing
Collaborate with Director, Marketing Communications and Manager, Engagement Marketing to lead agency teams on development, maintenance, and creative reporting for all digital, fixed ops, and sponsorship creative campaigns.
Lead conversations with GST Marketing on digital, fixed operations, and sponsorship campaign performance.
Collaborate with the Director, Marketing Communication and Data and Digital Experience Lead on incentive priorities for digital campaigns and Specialist,
Engagements on sponsorship campaigns.
Manage execution of display, search, and social assets.
Maintain annual vehicle launch calendar and fixed operations sales event calendar.
Perform campaign QA as needed (such as monthly incentive message) for digital and traditional campaign assets, coordinating with GST Legal for compliance.
Maintain familiarity with GST website presence to direct agency teams on optimal user experience for digital campaigns. Coordinate as needed with Data and Digital Experience Lead and Manager, Marketing Analytics.
Marketing Briefs
Coordinate with agency teams to evaluate and share competitive advertising and insights in support of assignment briefs and campaign development.
Develop and distribute assignment briefs for non-Core vehicles as needed for digital campaigns. Support Director, Marketing Communication in writing core briefs.
Collaborate with Manager, Analytics to incorporate information available from any additional resources that will enhance GST learnings from company-based marketing activities (Maritz, IHS Polk, PIN Reports, etc.).
Other
Strong working knowledge of Toyota vehicles and strategic approaches.
Build and maintain relationships at GST and TMNA to understand and explore opportunities to meet business goals and be aware of marketing plans. Work cross-functionally with media, analytics, and sponsorship teams.
Direct agency in maintaining online creative repository.
Collaborate with Director, Marketing Communication, on asset needs.
Participate in vehicle training as needed.
Other duties as assigned.

Requirements

• Bachelor's Degree Req
• 5-7 years Experience in the marketing field (preferred) with a focus on content development and management or an equivalent combination of education and experience.
• Strong working knowledge of Toyota vehicles and strategic approaches.
• We are seeking candidates legally authorized to work in the United States, without Sponsorship.

Responsibilities

• Collaborate with Director, Marketing Communications and Manager, Engagement Marketing to lead agency teams on development, maintenance, and creative reporting for all digital, fixed ops, and sponsorship creative campaigns.
• Lead conversations with GST Marketing on digital, fixed operations, and sponsorship campaign performance.
• Collaborate with the Director, Marketing Communication and Data and Digital Experience Lead on incentive priorities for digital campaigns and Specialist, Engagements on sponsorship campaigns.
• Manage execution of display, search, and social assets.
• Maintain annual vehicle launch calendar and fixed operations sales event calendar.
• Perform campaign QA as needed (such as monthly incentive message) for digital and traditional campaign assets, coordinating with GST Legal for compliance.
• Maintain familiarity with GST website presence to direct agency teams on optimal user experience for digital campaigns. Coordinate as needed with Data and Digital Experience Lead and Manager, Marketing Analytics.
• Coordinate with agency teams to evaluate and share competitive advertising and insights in support of assignment briefs and campaign development.
• Develop and distribute assignment briefs for non-Core vehicles as needed for digital campaigns. Support Director, Marketing Communication in writing core briefs.
• Collaborate with Manager, Analytics to incorporate information available from any additional resources that will enhance GST learnings from company-based marketing activities (Maritz, IHS Polk, PIN Reports, etc.).
• Build and maintain relationships at GST and TMNA to understand and explore opportunities to meet business goals and be aware of marketing plans. Work cross-functionally with media, analytics, and sponsorship teams.
• Direct agency in maintaining online creative repository.
• Collaborate with Director, Marketing Communication, on asset needs.
• Participate in vehicle training as needed.
• Other duties as assigned.

Benefits

• Career Growth: Advance your career with opportunities for leadership and personal development.
• Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
• Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.
• Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards.
• Compensation is based on skill set, experience, qualifications, and job-related requirements.
• Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees