Marketing & Communications Manager

Pathfinder Bank • City of Oswego, NY

just now

About The Position

At Pathfinder Bank, clear and consistent communication plays a critical role in how we serve our customers, support our communities, and grow as an organization. We are seeking a Marketing & Communications Manager to lead the Bank’s integrated marketing and communications strategy and shape how our brand, products, and initiatives are communicated across the organization. The Marketing & Communications Manager leads the development and execution of the Bank’s integrated marketing strategy, managing multi-channel campaigns, brand messaging, and public communications. This role translates business objectives into effective marketing initiatives, provides strategic leadership across departments, and ensures consistent, compliant communication that supports growth, retention, and customer experience.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required, or a combination of education and experience.
• 3–5 years of experience in marketing, communications, or a related field.
• Proven track record overseeing multi-channel campaigns (print, digital, and video) from kickoff through launch.
• Demonstrated ability to manage multiple projects in a fast-paced environment, delivering work on time and within budget.
• Strong grasp of production workflows, timelines, and vendor management, including creative teams and technology partners.
• Team-oriented, resourceful, and comfortable working cross-functionally as well as independently.
• Excellent communication and storytelling skills with a strong understanding of audience segmentation and message alignment.

Nice To Haves

• 5 or more years of experience in marketing, communications, or a related field.
• Knowledge of industry regulations and compliance requirements; financial services experience preferred.
• Strong writing skills with a portfolio demonstrating a range of marketing, digital, and brand content.
• Familiarity with Microsoft 365 and how to leverage SharePoint for content management and collaboration.
• Experience preparing business cases, including capital needs, project scope, and recurring operational cost considerations.

Responsibilities

• Develop and execute integrated marketing campaigns supporting growth, retention, digital adoption, and product penetration.
• Manage all marketing channels, including website, social media, email, digital advertising, print materials, and in-branch collateral.
• Write and edit content for campaigns, social media, product sheets, scripts, web updates, and PR messaging.
• Lead creative development and manage designers, writers, agencies, media partners, and other vendors.
• Provide project leadership, workflow direction, and performance feedback to supporting marketing and engagement staff.
• Lead cross-functional teams during campaign development and rollout phases.
• Maintain marketing calendars; coordinate timelines, approvals, and cross-department communication for key initiatives.
• Collaborate with Retail, Digital Banking, HR, Lending, and Operations on product launches, promotions, and internal communication needs.
• Maintain and update marketing pages and resources on the Bank’s intranet to ensure accuracy, usability, and clarity.
• Develop messaging frameworks, campaign strategies, and audience segmentation plans.
• Provide strategic recommendations to leadership on marketing priorities, channel mix, customer experience messaging, and brand positioning.
• Evaluate new marketing tools, technologies, and vendor solutions to enhance campaign performance.

Benefits

• Competitive compensation and comprehensive benefits, including health coverage and a 401(k) with company match and Safe Harbor
• Generous paid time off and paid volunteer opportunities
• A collaborative, people-first culture that values ideas, ownership, and continuous improvement
• Opportunities for professional growth, development, and long-term career progression

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees