PHO - Marketing Manager
About The Position
Step into Hotel Phoenix, Centennial Yards’ premier hotel, where modern luxury blends seamlessly with Atlanta’s rich culture and warm Southern hospitality. With 292 thoughtfully designed accommodations, elevated dining, a vibrant outdoor pool and event lawn, and over 15,000 square feet of versatile event space, the hotel serves as a dynamic destination for both travelers and locals. Ideally located across from Mercedes-Benz Stadium and within walking distance of the Georgia World Congress Center, Hotel Phoenix stands at the heart of one of Downtown Atlanta’s most ambitious developments. www.hotelphoenix.com [http://www.hotelphoenix.com] We are seeking a dynamic and creative Marketing and Communications Manager to lead our hotel’s brand presence across digital platforms, public relations, and guest communications. This role is responsible for developing and executing strategic marketing initiatives that drive awareness, engagement, and revenue. The ideal candidate is a hands-on marketer with a strong background in digital marketing, social media, CRM, public relations, and event management and is comfortable collaborating with external partner agencies – branding, public relations, digital and social.
Requirements
- Bachelor’s degree in Marketing, Communications, Hospitality, or related field
- 3–5 years of experience in hospitality marketing or a related industry
- Proficiency in Canva, Adobe Photoshop, and PowerPoint
- Strong understanding of digital marketing tools, CRM systems, and social media platforms
- Excellent written and verbal communication skills
- Experience working with branding agencies and external creative partners
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Nice To Haves
- Familiarity with hotel PMS and CRM systems (e.g., Opera, HMS, Revinate, Salesforce)
- Knowledge of SEO/SEM best practices
- Experience with photography and video editing is a plus
Responsibilities
- Oversees digital agency in managing digital marketing campaigns across paid and organic channels (Google Ads, Meta, etc.)
- Overseas, recommends and approves content creation and scheduling for all social media platforms (Instagram, Facebook, LinkedIn, etc.) in working with the partner agency
- Monitor analytics and performance metrics to optimize campaigns and grow engagement
- Coordinate with all agencies to ensure consistent brand messaging and visual identity
- Approves press releases, media kits, and hotel announcements
- Works with the public relations agency in the coordination of media, influencers, and ambassador identification and partnership stays
- Establishes deliverables for these stays/collaborations
- Identifies like-minded brands to help expand the hotel footprint beyond the four walls - consider fashion, wellness, sustainability, art, food and beverage
- Program guest experiences throughout the hotel – art tours, resident artist reception, pre-game events, pool deck yoga
- Manage CRM platforms to segment audiences and deploy targeted email campaigns
- Analyze guest data to personalize communications and enhance loyalty
- Develops a monthly calendar of communication among the various audiences – in house guests, consortia partners, etc.
- Collaborate with Sales and Reservations to align messaging across touchpoints
- Create visual assets using Canva, Photoshop, and PowerPoint for presentations, social media, and marketing collateral
- Ensure all creative materials align with brand standards and support campaign goals
- Identify photographers and schedule photoshoots – lifestyle and architecture – for website, social and promotional use
- Assist the sales team in sourcing promotional items, giveaways and other branded merchandise
- Responsible for monthly review of Sales and Marketing expenses, keeping within 5% of budgeted guidelines
- Collaborate with the sales teams, PR agency and food and beverage in the creation and development of special events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
