Marketing Manager - Vehicle Personalization

Ford Motor • Allen Park, MI

1d • Hybrid

About The Position

In this position... You will support the Ford Customization Marketing and Sales Teams through a variety of functions that are critical to the business and drive revenue and profit through ideation, development and execution of marketing assets that support the Ford Custom Garage and Commercial Upfit business. The focus of this role is on marketing actions needed to grow awareness, consideration and demand of in-market products and support the Dealers, FADs and Field staff with marketing needs to support the business.

Requirements

• Bachelor’s Degree required (Master’s Degree preferred)
• Minimum 10-15 years working experience
• 3-5 years of experience developing marketing solutions to grow awareness, consideration and sales of a product.

Nice To Haves

• Problem solving skills to lead creation and development of new marketing materials in support of the business and financial objectives of the team.
• Strong organizational skills to manage multiple complex projects and deliver superior results on a timely basis.
• Strong interpersonal and teamwork skills to deliver major projects and develop team Ford OS behaviors
• Strong written & verbal skills to prepare, present, & communicate project status and results regularly
• Effective decision-making and organizational skills
• Strong computer skills, including Excel, Word, PowerPoint and SharePoint
• Ability to act as a people leader through coaching and counseling and driving accountability
• People leader experience not required but preferred
• Experience managing a creative agency

Responsibilities

• Attend Ford Custom Garage meetings as Marketing Lead and complete requests for marketing support.
• Lead photo shoots and marketing material creation (hero cards, sell sheets) with creative agency for launch of each package in support of product availability date
• Lead development and creation of program training materials, as needed
• Maintain accuracy of existing marketing materials (model year changes, BOM changes, etc.)
• Manage maintenance of FCG website ensuring creative assets are kept accurate and posted on time to support package launch
• Lead Marcom efforts to grow awareness and sales of FCG packages to existing owners and new car buyers
• Lead integration of FCG messaging into corporate Ford platforms such as Ford.com, Build and Price, ecommerce, social channels, events, etc.
• Targeted objectives to include FCG Revenue & Ship Through Orders
• Commercial Upfits: Work with Commercial Accessories Manager to determine marketing needs and lead projects
• Lead creative agency development of marketing materials to grow commercial upfit sales
• Lead messaging and product integration in Commercial events in partnership with FordPro
• Develop and create marketing messaging within commercial vehicle space to support attainment of forecasted revenue
• Targeted Objectives to include Commercial Upfit Revenue
• People Leader: Lead GSR employee through project delegation and time management
• Coach and mentor GSR employee to grow marketing skills and knowledge

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees