Marketing Analyst - Vehicle Personalization

Ford Motor • Allen Park, MI

1d • Hybrid

About The Position

In this position... You will support the Ford Custom Garage and Commercial Upfits Marketing Manager through a variety of functions that are critical to the business and drive revenue and profit through execution of marketing assets that support the Ford Custom Garage and Commercial Upfit business. The focus of this role is to support marketing actions needed to grow awareness, consideration and demand of in-market products and support the Dealers, FADs and Field staff with marketing needs to support the business.

Requirements

• Bachelor’s Degree required
• Minimum 3-5 years working experience
• Strong organizational skills to manage multiple projects and deliver superior results on a timely basis.
• Strong interpersonal and teamwork skills to deliver major projects and develop team Ford OS behaviors
• Strong written & verbal skills to prepare, present, & communicate project status and results regularly
• Effective decision-making and organizational skills
• Strong computer skills, including Excel, Word, PowerPoint and SharePoint

Responsibilities

• Ford Custom Garage Marketing Support:
• Attend Ford Custom Garage meetings as Marketing support and maintain marketing project timing and deliverables.
• Support photo shoots and marketing material creation (hero cards, sell sheets) with creative agency for launch of each package ensuring timelines are met
• Support creation of program training materials, as needed
• Maintain accuracy of existing marketing materials (model year changes, BOM changes, etc)
• Manage maintenance of FCG website ensuring creative assets are kept accurate and posted on time to support package launch
• Ad Hoc projects, as needed
• Targeted objectives to include FCG Revenue & Ship Through Orders
• Commercial Upfit Packages Marketing Support:
• Support Ford Custom Garage and Commercial Upfit Manager in creation of marketing needs
• Ensure completion of directed materials with adherence to timing and budget
• Support messaging and product integration in Commercial events in partnership with FordPro, as needed
• Ad Hoc projects, as needed
• Targeted Objectives to include Commercial Upfit Revenue

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees