Marketing Manager - Vehicle Personalization

Ford • Allen Park, MI

1d

About The Position

Attend Ford Custom Garage meetings as Marketing Lead and complete requests for marketing support. Lead photo shoots and marketing material creation (hero cards, sell sheets) with creative agency for launch of each package in support of product availability date Lead development and creation of program training materials, as needed Maintain accuracy of existing marketing materials (model year changes, BOM changes, etc.) Manage maintenance of FCG website ensuring creative assets are kept accurate and posted on time to support package launch Lead Marcom efforts to grow awareness and sales of FCG packages to existing owners and new car buyers Lead integration of FCG messaging into corporate Ford platforms such as Ford.com, Build and Price, ecommerce, social channels, events, etc. Targeted objectives to include FCG Revenue & Ship Through Orders Work with Commercial Accessories Manager to determine marketing needs and lead projects Develop and create marketing messaging within commercial vehicle space to support attainment of forecasted revenue Established and active employee resource groups

Requirements

• Bachelor's Degree required (Master's Degree preferred)
• Minimum 10-15 years working experience
• 3-5 years of experience developing marketing solutions to grow awareness, consideration and sales of a product.
• Problem solving skills to lead creation and development of new marketing materials in support of the business and financial objectives of the team.
• Strong organizational skills to manage multiple complex projects and deliver superior results on a timely basis.
• Strong interpersonal and teamwork skills to deliver major projects and develop team Ford OS behaviors
• Strong written & verbal skills to prepare, present, & communicate project status and results regularly
• Effective decision-making and organizational skills
• Strong computer skills, including Excel, Word, PowerPoint and SharePoint
• Ability to act as a people leader through coaching and counseling and driving accountability
• Experience managing a creative agency

Nice To Haves

• People leader experience not required but preferred

Responsibilities

• Attend Ford Custom Garage meetings as Marketing Lead and complete requests for marketing support.
• Lead photo shoots and marketing material creation (hero cards, sell sheets) with creative agency for launch of each package in support of product availability date
• Lead development and creation of program training materials, as needed
• Maintain accuracy of existing marketing materials (model year changes, BOM changes, etc.)
• Manage maintenance of FCG website ensuring creative assets are kept accurate and posted on time to support package launch
• Lead Marcom efforts to grow awareness and sales of FCG packages to existing owners and new car buyers
• Lead integration of FCG messaging into corporate Ford platforms such as Ford.com, Build and Price, ecommerce, social channels, events, etc.
• Work with Commercial Accessories Manager to determine marketing needs and lead projects
• Develop and create marketing messaging within commercial vehicle space to support attainment of forecasted revenue

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees