Marketing Manager, Toy Marketing - Innovation

Mattel • El Segundo, CA

1d

About The Position

The Opportunity: The Manager, Toy Marketing – Innovation will lead the toy line development for new brands within the innovation pipeline, owning product and packaging strategy, business planning, asset creation, and commercialization milestones from concept through launch readiness. This leader will operate at the intersection of creativity and business rigor — shaping breakthrough concepts, guiding cross-functional execution, and ensuring new brands are positioned for scalable, long-term growth. The ideal candidate is a strategic brand builder with strong people leadership skills, experience managing innovation pipelines, and a passion for bringing new ideas to market.

Requirements

• 6+ years of experience (4+ with MBA) in brand management and product development.
• Expertise in the product development process and cross-functional workflows.
• Demonstrated experience managing complex projects and balancing multiple priorities simultaneously.
• Strong business acumen, including experience developing P&Ls and commercialization plans.
• Proven ability to lead through ambiguity and drive decisions in fast-paced environments.
• Experience onboarding and developing talent.
• Strong presentation skills and ability to influence cross-functional and senior stakeholders.
• Passion for innovation, toys, and building new brands.
• Strong PowerPoint and Excel skills, proficiency in Outlook and Word.

Responsibilities

• Lead development of 4+ new brands, overseeing pricing architecture, product development, packaging strategy, and asset creation.
• Own key business inputs including P&L development, pricing strategy, and milestone planning to ensure concepts are financially viable and scalable.
• Partner cross-functionally with Design, Packaging, Development, Insights, Finance, and Commercial Regions to bring new concepts to market on time and on budget.
• Lead consumer insights work to inform play patterns whitespace and appeal.
• Ensure new brands are grounded in clear consumer positioning and aligned to portfolio growth priorities.
• Direct analysis of early-stage concept, guiding evaluation of strategic fit, consumer appeal, and commercial potential.
• Synthesize insights and business inputs into clear recommendations to support go/no-go decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed