Associate Manager, Toy Marketing - Innovation

Mattel • El Segundo, CA

21h • $110,000 - $125,000 • Onsite

About The Position

The Opportunity:
Mattel’s Innovation Venture team is responsible for launching breakthrough ideas – new brands, new business models and new ways to play.
The Associate Manager, Toy Marketing – Innovation will play a critical role in developing and launching 2+ new brands within the innovation pipeline. This role is ideal for a hands-on product marketer who thrives in fast-moving environments and is energized by building new brands from the ground up.

Requirements

• 5+ years (3 years with MBA) of experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Consumer-centric mindset: Strong understanding of consumer trends and ability to translate insights into product recommendations.
• Project management: Highly organized, detail-oriented, and able to manage multiple workstreams simultaneously.
• Analysis skills: Ability to synthesize complex information into clear, actionable takeaways.
• Financial acumen: Experience with P&L and forecasting with strong grasp of SKU productivity and margin targets.
• Collaborative: Ability to build strong cross-functional relationships to deliver results together.
• Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.
• Strong PowerPoint and Excel skills, proficiency in Outlook and Word.

Nice To Haves

• Roles in category management, product marketing, or product development a plus.

Responsibilities

• Own end-to-end product development for 2+ new brands, from early concept through launch readiness.
• Lead consumer insights, competitive analysis and market landscaping to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
• Own toy business performance including revenue, margin and sku productivity.
• Collaborate with Design, Development, Packaging, Insights, and Finance to ensure products deliver strong consumer value, clear play patterns, and meaningful innovation.
• Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels.
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Partner with leadership and LOBs (lines of business) on franchise extension strategies and integrated execution.
• Inform demand creation by providing input to Brand Marketing / Creative on messaging and feature storytelling.
• Prepare and deliver compelling, data-backed presentations for new concept explorations and milestone reviews, supporting executive decision-making.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees