Associate Manager, Toy Marketing
About The Position
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity: Work in collaboration with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline.
Requirements
- 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
- Project management: Managing complex product development timelines.
- Roles in category management, product marketing, or product development.
- Experience partnering with design and manufacturing.
- Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
- Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
- Product strategy & roadmap: Ability to define toy segments, pricing ladders, and innovation cycles.
- Collaboration with design/R&D: Comfort working with creative, engineering, and manufacturing teams.
- Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
- Business & financial management: Strong grasp of SKU productivity, margin targets, and overall toy category P&L.
- Financial acumen: Experience with P&L at the brand or category level.
- Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Responsibilities
- Develop toy strategy by segment (core, premium, collector, preschool, etc.).
- Manage toy pricing architecture and competitive positioning.
- Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
- Own consumer/play insights specific to toy usage and play patterns.
- Collaborate with Design/R&D to bring toys from concept to shelf.
- Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels
- Own toy business performance (revenue, margin, SKU productivity).
- Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
