Title Marketing Manager - Title Insurance

Essent Guaranty•Radnor, PA

6d•Onsite

About The Position

Essent Group Ltd. is a holding company serving the housing finance industry with private mortgage insurance, reinsurance, risk management products, and title insurance and settlement services. The Title Marketing Manager will be the primary marketing point person for the Title business, driving marketing initiatives to position Essent’s title products, programs, and brands. This role involves developing and executing targeted marketing strategies, managing channel assets, and cultivating relationships with lenders and agency services. The position will also collaborate with the Senior Marketing Analyst on core marketing metrics and reporting.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations or Business required.
Five plus (5+) years of experience in Marketing and Communications with hands-on marketing project management experience and workflow.
Strong foundation in digital, direct, and content marketing principles, with a proven ability to evaluate creative work and guide adjustments for maximum brand impact.
Hands-on experience in data-driven campaign management, project execution, quality control (Q/C), testing (including A/B testing), and performance reporting.
Proficiency with CMS, email marketing, and CRM platforms (such as SugarCRM and NetSuite), as well as standard business suites (Microsoft Excel, Word, and PowerPoint).
Exceptional written and verbal communication skills, with a track record of acting as a credible advisor and collaborator for internal stakeholders, clients, and key industry influencers.
Ability to manage a wide range of projects, seamlessly shifting from high-level strategy and process definition to hands-on campaign execution.
Results-driven professional with a demonstrated track record of setting, tracking, and achieving ambitious marketing metrics.

Nice To Haves

Prior experience within mortgage lending, title, real estate, or broader financial services institutions is highly preferred.

Responsibilities

Manage day-to-day core marketing related to the title business, partnering with marketing SME peers across digital, analytics, marketing communications, and training.
Contribute marketing recommendations for the creation, updates, revisions, and enhancements to all title marketing-related direction.
Manage the development and execution of digital marketing awareness and conversion strategies to support growth with all customer segments, in alignment with the business development team and digital marketing peers.
Evaluate and understand behaviors and trends of key customer segments to garner actionable insights.
Collaborate with Business Development & Operations to develop awareness strategies, glean service level expectations, and produce marketing resources.
Assist in the management of social media governance framework and sales enablement strategy, including content development, monitoring, escalation, and maintenance procedures.
Partner with marketing analytics departmental resources to develop a dashboard of key metrics.
Standardize reporting for inclusion into the Marketing Reporting Package (weekly, monthly, quarterly, and/or yearly) to interpret marketing engagement results and implications aligned to industry benchmarks.
Perform other duties as assigned by management.