Marketing Manager, Strategic Accounts

Maui Jim•Peoria, AZ

16d

About The Position

Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide. At Maui Jim, you can expect, a unique culture, a well-known brand, and the opportunity to grow with a company that has a great reputation. We offer an inclusive, collaborative and “high touch” work environment that values the members of our ‘Ohana. We work hard to develop our leaders who in turn develop their team members to reach their full potential, and we are committed to building a team that focuses on solid customer service. If you would like to be part of an amazing adventure that is Maui Jim, check our current job openings and browse the site to learn more about our culture, benefits , and our Maui Jim 'Ohana! Aloha~ The overall objective of the department in which this position works is : Effectively manage the combination of activities involved in the process of moving Maui Jim Sunglasses from the point of manufacture to its ultimate purchase by the consumer. The major function of the position is : Manage and execute strategic marketing and sales initiatives as they relate to Strategic accounts. This position will work closely with the US Executive Marketing team to develop focused and effective marketing programs and execute these strategies from a 360 degree vantage point. This position will be responsible for project management, budget, and detailed execution of all Strategic Accounts programs.

Responsibilities

Develop, manage, and execute marketing programs and pieces which promote and grow Maui Jim Sunglasses within the Strategic Accounts business.
Manage, develop and implement strategic initiatives to drive sales of Strategic Accounts, working closely with sales managers for these areas.
Gather all pertinent information via meetings or conference calls and effectively pulling together Marketing Plans and act as Project Manager to execute them in a timely fashion.
Facilitate marketing support for incentives, merchandising campaigns and account facing communications to drive brand support, awareness and sales growth.
Serve as key liaison to Strategic Account Managers for communication flow to/from Maui Jim HQ. Expected to proactively seek out information and opportunity to share with field leaders while advocating for tools, information and support needed by strategic account teams to ensure success with account partners.
Lead the development of comprehensive promotions for Strategic Accounts from inception to implementation.
Work closely with Key Account Sr. Analyst to ensure data and insights are a focal point around incentives and promotions.
Develop digital platforms for Strategic Accounts including micro-sites and digital brand/training apps. Work with in-house creative team and external partners to produce, develop and implement these projects.
Collaborate with the Strategic Accounts sales teams on attending their annual account marketing planning meetings to review and present brand marketing opportunities.
Manage opportunities to partner with Strategic Accounts to increase brand awareness in various applications (websites, publications, events, etc.). Oversee the providing of imagery and content to account partners to support these opportunities.
Evaluate budget for key areas of responsibility, track YTD progress of spend in comparison ROI and channel budgets including monthly monitoring.
Review and approve cost/benefit analysis of each Strategic Account marketing promotion.
Manage the responsibilities of the Strategic Account Marketing Coordinator to ensure accurate and on-time project completion.
Work effectively with in-house creative team and external agencies to ensure proper execution and on time delivery of all Strategic Accounts marketing projects and initiatives.
Support Aloha Service Merchandising team with the creation of marketing tools to promote various in-store activations and training events.
Assist in a variety of other marketing functions as they present themselves.