Strategic Marketing Manager

Tosoh SMD, Inc.-posted 3 days ago

Full-time • Manager

Grove City, OH

251-500 employees

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Tosoh SMD, Inc. is a global leader in semiconductor materials. Our superior products help customers introduce cutting-edge technologies that make our lives easier and move us into the future. Our state-of-the-art manufacturing facility and materials laboratory located in Grove City, OH manages the entire life cycle of our products, including supply chain development, research and development, manufacturing, testing and distribution. Our innovative and devoted team of scientists, engineers, metallurgical experts, manufacturers and managers continuously collaborate and strategize to improve and create new materials for a wide range of customers' semiconductor needs. These products are used in many final applications like automotive, mobile devices, computers, artificial intelligence, 5G networks and industrial automation. As one of over 100 Tosoh Corporation's family of companies our motto is "We Make the Material That Makes Your Devices Work". The Strategic Marketing Manager serves as the primary marketing lead for Tosoh SMD, Inc., responsible for building and executing a comprehensive marketing strategy that supports business development, sales enablement and brand positioning. This role combines high-level strategy with hands-on execution across digital, print and technical content channels. The Strategic Marketing Manager will establish scalable processes, lead cross-functional initiatives and serve as the brand voice across platforms.

Build and execute a B2B marketing content strategy aligned with company objectives and target audience needs to drive growth and increase brand visibility.
Create, manage and optimize targeted content across formats, including web, email, social media, collateral, presentations, printed literature and more. Overhaul outdated and/or underperforming marketing content and sales materials.
Lead website brand and content optimization initiatives, integrating an SEO strategy to enhance organic search visibility and elevate brand presence while supporting sales and marketing goals.
Launch, track and analyze digital marketing campaigns and website performance through Google Analytics, including custom-built UTM parameters to deliver actionable insights, track ROI and continuously optimize digital strategy.
Collaborate with marketing teams, global sales teams, designers, and other stakeholders to ensure marketing content is consistent with brand guidelines and supports overall marketing initiatives.
Act as Tosoh SMD, Inc.’s brand and PR representative; approve branded content and marketing materials, enforce compliance with Tosoh’s visual identity guidelines (VIG) and liaise with the International Public Relations team in Japan to ensure alignment and brand consistency.
Stay current with evolving digital marketing trends, tools and best practices.
Manage marketing content calendars, project timelines and resources to ensure timely delivery of content.
Coordinate with external vendors and contractors (e.g., agencies, designers, etc.) as needed to ensure on-time, brand-compliant, high-quality deliverables.

Bachelor’s degree in marketing, business or related field.
5+ years of experience in a marketing-related field, experience in B2B marketing preferred.
Strong writing and editing: Exceptional skills in writing and editing content for a variety of target audiences and formats.
Content strategy: Ability to understand complex products and industry-specific information and translate it into strategic content aligned with business goals.
SEO knowledge: Practical knowledge of SEO principles and best practices to optimize content for search engines.
Analytical skills: Understanding of Google Analytics for performance tracking, reporting and strategic insights; experience in UTM parameter creation and tracking; ability to analyze content performance data to make informed decisions and recommendations.
Project management: Ability to manage concurrent projects, deadlines and cross-functional collaborations effectively.
Communication skills: Strong communication and interpersonal skills for collaborating with team members and stakeholders.
PR and branding: Deep understanding of Tosoh’s visual identity guidelines (VIG); ability to ensure consistent and compliant brand execution across the organization.
Digital marketing knowledge: Familiarity with a range of digital marketing channels and platforms, including email marketing, web and social media.
Must be able to sit for extended periods of time.
Must be able to stand and walk for brief periods of time.
Ability to travel if required.

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