Strategic Marketing Manager

RangeWater Real Estate•Charlotte, NC

About The Position

Welcome! Interested in becoming a Ranger? Read more. At RangeWater, we look for people who show up and work together to achieve success and make positive impacts on the lives we touch and enrich the communities we serve, as people are at the heart of everything we do. As a Ranger, we encourage you to explore possibilities and solutions for your own career success story and apply the same enthusiasm to help RangeWater remain THE leader and powerful force in Multi-Family Real Estate. Our Team Members play a pivotal role in the success of the company’s performance, and we look forward to witnessing your successful journey as a Ranger! Culture: Companies with a strong culture and a higher purpose perform better in the long run. Core Values (words to live by): People-focused, Collaboration, Integrity, Service, Results-driven, Experience-centric, and Innovation. What’s in for you? Our leaders care about the well-being of all Rangers and recognize the importance of work-life balance. That’s why we offer competitive paid time off and benefits. Job Description What does this role entail? Responsible for assisting the Strategic Marketing Director and Managing Director of Marketing and Public Relations with the overall marketing performance of each asset including expense control, lead and lease allocation, search optimization and social media presence. Communicates consistently and effectively with ownership, Regional Manager and above positions to analyze and define marketing strategies.

Requirements

To perform this job successfully, the requirements listed below are representative of the knowledge, skills, and/or abilities required.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

Responsibilities

Works closely with clients and Creative Team to craft and approve start-up marketing budget(s) for new developments and anticipated acquisitions.
Consults with community staff on how to properly implement, track and troubleshoot neighborhood outreach efforts.
Supports marketing initiatives at the community level by reinforcing marketing calls, coordinating training for new resources/rollouts and consults with staff as needed.
Establishes Multiple Listing Service “MLS” listings where licensed, and ensures in unlicensed states that they are listed by third party groups where approved.
Must be able to meet predictable attendance and punctuality expectations and physical demands of the position complying with RangeWater’s policies and performance expectations.
Provides support to the Regional Managers and property staff through coaching, training and monitoring of the marketing initiatives to help drive property performance in accordance with the marketing and media plans.
Available to attend and participate in presentations to prospective owners/clients to secure management agreements by preparing proposed marketing and advertising plans, developing reports that highlight RangeWater’s marketing success, and meeting with clients and owners to discuss short- and long-range marketing plans.
Monitors community marketing initiatives in accordance with the strategic plan and adjusts based on specific needs and goals to maximize traffic.
Analyzes data and analytics from all advertising sources and systems and apply this data to each community’s marketing needs.
Stays abreast about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and follows the property's established policies related to concessions, specials, and other programs to boost occupancy.
Brings about innovative ideas and incorporates non-industry trends to continue pushing the department and company forward.
Continually researches and make recommendations on new opportunities and marketing channels in the local market.
Other duties as assigned.