Marketing Manager - Retail & Nutrition

Gold's Gym • Dallas, TX

26d

About The Position

We're looking for a Retail and Nutrition Marketing Manager to develop and
execute 360 marketing strategies and campaigns. This role will manage
performance for the brand's supplement line and apparel across digital and
physical activations. The Retail and Nutrition Marketing Manager will be
collaborating with nutrition and retail stakeholders, working with internal
teams, analyzing campaign performance, managing brand reputation, and
orchestrating events to build brand awareness and drive sales, all within a
fast-paced, trend-driven environment.

Requirements

• Campaign experience with Amazon, Shopify, and TikTok Shop.
• Experience working cross functionally on integrated advertising programs with external retail partners.
• Strong communication and creative skills.
• Ability to analyze market trends and consumer behavior.
• Proficiency in developing social media campaigns, platforms, and community engagement.
• Experience in event and campaign management.
• Strategic thinking and decision-making abilities.

Responsibilities

• Strategy Development: Develop and implement marketing strategies and promotions across digital and physical retail including in-store (in-gym), events, online (Shopify, Amazon, and TikTok Shop) and affiliate programs.
• Content Creation: Work with external partners and our internal team to curate and oversee the creation of brand and promotional content that aligns with the brand and business objectives.
• Campaign Management: Manage and execute marketing campaigns, including product launches, experiential events, and brand activations.
• Performance Analysis: Monitor and analyze campaign performance to optimize strategies and identify new market opportunities.
• Market & Trend Analysis: Stay informed on market trends, consumer behavior, and emerging platforms to inform marketing efforts.
• Cross-Functional Collaboration: Work closely with product development, creative teams, and sales to ensure cohesive brand messaging.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed