Marketing Manager – Product Content

Mass General Brigham • Somerville, MA

21h • Remote

About The Position

The Marketing Manager – Product Content supports all aspects of editorial production for digital content supporting Mass General Brigham’s marketing and communications, with a specific focus on website content. This role involves developing, editing, optimizing, and distributing service line content targeting patients, consumers, and referring providers to drive acquisition, growth, and brand awareness. The ideal candidate will have expertise in SEO, user experience, audience engagement, and content marketing, along with a strong understanding of how content fulfills audience needs and informs data-driven decisions. This individual is a proactive, detail-oriented, adaptable, and data-driven problem solver who thrives in a fast-paced environment. They collaborate with cross-functional teams to ensure alignment on project interdependencies and timely delivery of digital content for prioritized initiatives and service lines. This position requires strong leadership skills and the ability to manage complex projects from inception to completion. Reporting to the Sr. Marketing Manager, Product Content, this individual helps direct editorial processes, executes the editorial calendar, and coordinates the distribution of service line content across Mass General Brigham’s digital channels. Working closely with marketing, clinical, research, educational, and administrative teams, the Marketing Manager – Product Content ensures digital properties effectively communicate marketing priorities, support organizational goals, and accurately represent the brand.

Requirements

• Bachelor's Degree in a related field of study required
• Equivalent experience may be accepted in lieu of degree
• 5+ years of related experience required
• Strong interpersonal and communication skills, including superior writing and editing skills
• Outstanding oral and written communication
• Familiarity with digital content creation tools
• Familiarity with SEO writing and plain language writing, health literacy, and/or writing at different grade levels for different audiences
• Experience with digital content creation tools
• Experience with digital analytics tools
• Proven professional, able to work effectively with a variety of personality types and job levels
• Ability to move quickly in a constantly evolving and often ambiguous environment
• Strong attention to detail and quality
• Proven initiative, self-direction
• Committed to teamwork and collaboration
• Sound judgment and decision-making
• High levels of tact, diplomacy, and fine-tuned consultative skills
• Confident and comfortable working within a matrixed organization
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to interact with professionals at all levels throughout a large, diverse health care organization
• Working knowledge of MS Office applications, including Outlook, Word, PowerPoint and Excel
• Positive, can-do attitude
• Digitally savvy

Responsibilities

• Supports all aspects of editorial production for digital content supporting Mass General Brigham’s marketing and communications, with a specific focus on website content.
• Developing, editing, optimizing, and distributing service line content targeting patients, consumers, and referring providers to drive acquisition, growth, and brand awareness.
• Directs editorial processes, executes the editorial calendar, and coordinates the distribution of service line content across Mass General Brigham’s digital channels.
• Ensures digital properties effectively communicate marketing priorities, support organizational goals, and accurately represent the brand.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level