Marketing Manager - Partnerships

Cynet Systems•Tucson, AZ

About The Position

Serve as the Marketing lead for potential pharmaceutical partnerships within Personalized Healthcare Solutions (PHCS). Own the partnership with PHCS and pharma, development of strategies and marketing campaigns, and marketing execution across the portfolio. Collaborate cross-functionally with global and business development teams to identify, prioritize, and execute potential commercial partnerships. Represent diagnostic customers and patients to make strategic long-term decisions based on market and customer insights. Gather Voice of Customer across the market to help make informed decisions on future partnership opportunities. Present strategy, recommendations, and proposals to partners and internal teams to refine approaches and align all stakeholders. Develop go-to-market strategies and tactics for partnerships to lead seamless product launches and growth of in-scope biomarker tests. Collaborate on or create partnership marketing campaigns, working closely with high medical value assay marketers. Develop reusable marketing frameworks and processes to drive long-term efficiency and success with future partnerships. Partner with Clinical Marketing teams focused on key high medical value disease areas.

Requirements

Bachelor's degree in Marketing, Business, Communications, or other related fields.
5+ years of marketing, business, sales or related business experience or equivalent work experience in the healthcare industry.
5+ years in Healthcare marketing, diagnostics or pharmaceuticals; strong preference for candidates with marketing experience in both fields.
Strategic Marketing.
Partnership Management.
Go-to-market Strategy.
Campaign Development.
Cross-functional Collaboration.
Market Insights.
Voice of Customer (VoC).
Healthcare Industry Knowledge.
Diagnostics.
Pharmaceuticals.
Strong verbal and written communication skills.

Nice To Haves

Proven ability to develop and implement strategies that deliver measurable business results.
Exceptional cross-functional leadership skills; able to influence across a wider stakeholder network to ensure business needs are met or exceeded.
Past experience in development and execution of strategic marketing campaigns with clear successful outcomes and business growth.
Strong customer orientation, with the ability to set clear priorities and focus on what matters most to the customer and patient.
Strong verbal and written communication skills.
Proficient with Microsoft Office and/or Google Suite tools.

Responsibilities

Serve as the Marketing lead for potential pharmaceutical partnerships within Personalized Healthcare Solutions (PHCS).
Own the partnership with PHCS and pharma, development of strategies and marketing campaigns, and marketing execution across the portfolio.
Collaborate cross-functionally with global and business development teams to identify, prioritize, and execute potential commercial partnerships.
Represent diagnostic customers and patients to make strategic long-term decisions based on market and customer insights.
Gather Voice of Customer across the market to help make informed decisions on future partnership opportunities.
Present strategy, recommendations, and proposals to partners and internal teams to refine approaches and align all stakeholders.
Develop go-to-market strategies and tactics for partnerships to lead seamless product launches and growth of in-scope biomarker tests.
Collaborate on or create partnership marketing campaigns, working closely with high medical value assay marketers.
Develop reusable marketing frameworks and processes to drive long-term efficiency and success with future partnerships.
Partner with Clinical Marketing teams focused on key high medical value disease areas.