Marketing Manager, New Channels Strategy

DoorDash USA

3d•$142,800 - $210,000

About The Position

DoorDash is seeking a strategic, entrepreneurial, and data-driven marketer to lead its new channels strategy. This role will focus on identifying, testing, and scaling new marketing channels to efficiently drive incremental new customer and MAU (monthly active users) growth. The position reports into the MAU Marketing lead and involves end-to-end ownership of strategy, from ideation and testing to scaled execution and measurement. A key responsibility will be the development and management of DoorDash’s Influencer & Affiliate program, alongside other new channel tests. This role offers a blend of building nascent programs from the ground up and driving impact at scale, with oversight of a significant marketing budget.

Requirements

Bachelor’s degree or higher; MBA a plus
5+ years of experience in performance, growth, or lifecycle marketing, with a track record of identifying, testing, and scaling new marketing channels from 0 to 1 (e.g., affiliate/influencer, SMS, or other emerging channels)
Experience collaborating and leading cross- functional workstreams with Product, CRM, paid media, creative, analytics, and finance teams
The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and speak to consumers (and, where relevant, external partners) like a seasoned marketer
Comfort operating with imperfect attribution — able to synthesize detailed data to make data-driven decisions while using judgment when full visibility isn’t available
A creative and entrepreneurial mindset — you enjoy building 0-to-1 programs and finding creative solutions with limited resources
Excellent verbal / written communication skills, able to manage relationships with external partners as well as brief senior stakeholders

Nice To Haves

Familiarity with affiliate networks and creator platforms (e.g., Impact, CJ, CreatorIQ, Tagger) and how to evaluate build-vs-buy tradeoffs for program infrastructure

Responsibilities

Own the strategy and roadmap for DoorDash’s portfolio of new channel bets — identifying, testing, and scaling channels (including Influencer & Affiliate) that drive incremental New Cx and MAU growth
Lead the build-out of DoorDash’s Influencer & Affiliate program — from creator recruitment and onboarding to commission structure and content strategy — modeled after category leaders like Amazon
Partner closely with Eng, MarTech, and Analytics to build durable measurement and attribution infrastructure (deeplinking, tracking, incrementality) across new channel bets
Design and evolve incentive and budget structures that balance DoorDash’s efficiency goals with the dynamics of each channel (e.g., influencer earning potential)
Set content and channel strategy across verticals (Rx, New Verticals, DashPass) and seasonal moments to drive GOV, New Cx, and brand awareness
Act as the “glue” across the marketing org, aligning new channel plans with priorities from Product, Engineering, Analytics, and Finance
Communicate with cross-functional partners and senior leadership on program performance, risks, and roadmap progress across the full channel portfolio