Marketing Manager, Marketing Communications – Connected Solutions

Abbott • Alameda, CA

5d • Onsite

About The Position

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As Connected Solutions Marketing Manager within Marketing Communications, Global Strategic Marketing, you will enhance the effectiveness of our communication strategies by emphasizing the value of our product to people with diabetes. Your contributions will be pivotal in shaping a marketing approach that adapts to evolving industry trends.

Requirements

• Bachelor’s degree in scientific or related discipline with at least 4-6 years related experience, with at least three years of experience in marketing, or MBA degree with 1-3 years of related experience.
• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Nice To Haves

• Experience in medical devices and insulin delivery devices (AID, insulin pumps) preferred.
• Experience working in market insights, product marketing, product management, or technical field roles for medical products.
• Experience working in field sales channel or HCP marketing specialized in a B2B2C setting.
• Experience working in healthcare setting as medical personnel.
• Demonstrated ability to manage concurrent, complex and cross-functional projects.
• Ability to work in a highly matrixed environment managing internal stakeholders’ needs.
• Detail focused and outcomes oriented.
• Extremely thorough with exceptional organizational skills
• Strong analytical and technical skills, including proficiency in the Microsoft suite of products, especially Excel and PowerPoint

Responsibilities

• Implement marketing plans and ad/promotional materials that represent the value of our brand pre-, during and post-launch to our HCP segments globally.
• Lead the development and execution of our global connected solutions communications, promoting our partnerships within the Libre ecosystem.
• Contribute to the development of the annual brand plan, helping to define and implement key areas within the associated tactical plans.
• Effectively implement all brand strategies to consistently meet or exceed the brand's business goals.
• Track and evaluate the impact of marketing initiatives and product introductions, establishing performance metrics.
• Acquire a broad understanding of the diabetes landscape and consumer & HCP requirements to inform strategic and tactical decisions.
• Manage a repository of key marketing messages, product claims, and promotional collaterals for target HCP segments.

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level