[Mid Level] Marketing Manager / Marketing Analyst - Digital, Brand, Partnership, Social & Insights (261001-8)

JND•Dallas, TX

1d•Onsite

About The Position

We are hiring Marketing Managers and Marketing Analysts across digital/social media marketing, go-to-market and customer acquisition, partnership marketing, consumer insights, and marketing analytics for a global consumer electronics and mobile business. The role involves developing and executing integrated marketing strategies and campaigns supporting product launches, services, and lifecycle management. Responsibilities include managing brand voice and content across various social media platforms, leading market research, consumer insights, and full-funnel marketing analytics to guide planning and optimization, and negotiating and executing partnership and sponsorship initiatives with major media and internet brands.

Requirements

Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, Psychology, or related field.
5–10+ years of hands-on experience in digital marketing, brand/social media marketing, go-to-market, partnership marketing, market research/consumer insights, or marketing analytics.
Proven track record of developing and executing successful multi-channel marketing campaigns with measurable results.
Strong analytical skills with the ability to interpret data and drive decision-making; experience with Google Analytics, BI/dashboard tools, and marketing automation platforms.
Strong stakeholder management, negotiation, and cross-functional collaboration skills.
Excellent written and verbal communication and presentation skills.
Self-starter able to work independently and manage multiple projects in a fast-paced environment.

Nice To Haves

Platform experience a plus: Sprinklr, Braze, Meta Business Manager, Buffer, Social Suites, Adobe Creative Suite, survey tools (Qualtrics, etc.).
Experience in mobile, consumer electronics, technology, media/entertainment, device protection, or CPG industry preferred.
Agency experience a plus.
Proficiency in AI tools for marketing a plus.

Responsibilities

Lead overall social media strategy and manage the brand persona and voice across Instagram, TikTok, YouTube, Facebook, X, and emerging channels.
Own the digital marketing calendar, planning, and forecasting; build and optimize email campaigns, website content, SEO, and social analytics.
Execute real-time content capture at activations and culturally relevant moments; brief and collaborate with internal and external creative teams.
Use social performance metrics and creative analytics to inform content strategy and optimization.
Develop and execute integrated campaigns for product launches, services (e.g., device care/protection programs), and carrier/channel go-to-market playbooks.
Drive customer acquisition, engagement, and retention strategies; monitor campaign performance and ROI and provide actionable insights.
Lead end-to-end partnership marketing and sponsorship initiatives; negotiate commercial terms and contracts with major media and internet brands.
Collaborate cross-functionally with Product Management, Sales, Business Planning, Legal, Finance, Compliance, Procurement, and Creative Services.
Create internal and external communications articulating value propositions and channel strategies; support local and regional programs.
Lead quantitative and qualitative research including brand tracking, segmentation, concept testing, surveys, and conjoint analysis.
Forecast and track marketing and sales trends; gather and analyze competitor pricing, sales, and marketing/distribution methods.
Track performance across all channels (paid, organic, email, web, events, content, ABM) through to revenue; build dashboards and automated reporting.
Run cohort and funnel analyses (lead quality, channel efficiency, conversion velocity, ROI); forecast pipeline and performance scenarios to guide budget allocation.
Design and evaluate experiments; own KPI frameworks for acquisition, lifecycle, and funnel performance.
Apply AI and automation tools to transform how insights are generated and delivered.