About The Position
We are hiring Marketing Managers and Marketing Analysts across digital/social media marketing, go-to-market and customer acquisition, partnership marketing, consumer insights, and marketing analytics for a global consumer electronics and mobile business. Develop and execute integrated marketing strategies and campaigns supporting product launches, services, and lifecycle management. Manage brand voice and always-on content across Instagram, TikTok, YouTube, Facebook, X, email, and web. Lead market research, consumer insights, and full-funnel marketing analytics to guide planning, budget allocation, and optimization. Negotiate and execute partnership and sponsorship initiatives with major media and internet brands.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, Psychology, or related field.
- 5–10+ years of hands-on experience in digital marketing, brand/social media marketing, go-to-market, partnership marketing, market research/consumer insights, or marketing analytics.
- Proven track record of developing and executing successful multi-channel marketing campaigns with measurable results.
- Strong analytical skills with the ability to interpret data and drive decision-making; experience with Google Analytics, BI/dashboard tools, and marketing automation platforms.
- Strong stakeholder management, negotiation, and cross-functional collaboration skills; agency experience a plus.
- Excellent written and verbal communication and presentation skills; proficiency in AI tools for marketing a plus.
- Self-starter able to work independently and manage multiple projects in a fast-paced environment.
Nice To Haves
- Platform experience a plus: Sprinklr, Braze, Meta Business Manager, Buffer, Social Suites, Adobe Creative Suite, survey tools (Qualtrics, etc.).
- Experience in mobile, consumer electronics, technology, media/entertainment, device protection, or CPG industry preferred.
- Proficiency in AI tools for marketing a plus.
Responsibilities
- Lead overall social media strategy and manage the brand persona and voice across Instagram, TikTok, YouTube, Facebook, X, and emerging channels.
- Own the digital marketing calendar, planning, and forecasting; build and optimize email campaigns, website content, SEO, and social analytics.
- Execute real-time content capture at activations and culturally relevant moments; brief and collaborate with internal and external creative teams.
- Use social performance metrics and creative analytics to inform content strategy and optimization.
- Develop and execute integrated campaigns for product launches, services (e.g., device care/protection programs), and carrier/channel go-to-market playbooks.
- Drive customer acquisition, engagement, and retention strategies; monitor campaign performance and ROI and provide actionable insights.
- Lead end-to-end partnership marketing and sponsorship initiatives; negotiate commercial terms and contracts with major media and internet brands.
- Collaborate cross-functionally with Product Management, Sales, Business Planning, Legal, Finance, Compliance, Procurement, and Creative Services.
- Create internal and external communications articulating value propositions and channel strategies; support local and regional programs.
- Lead quantitative and qualitative research including brand tracking, segmentation, concept testing, surveys, and conjoint analysis.
- Forecast and track marketing and sales trends; gather and analyze competitor pricing, sales, and marketing/distribution methods.
- Track performance across all channels (paid, organic, email, web, events, content, ABM) through to revenue; build dashboards and automated reporting.
- Run cohort and funnel analyses (lead quality, channel efficiency, conversion velocity, ROI); forecast pipeline and performance scenarios to guide budget allocation.
- Design and evaluate experiments; own KPI frameworks for acquisition, lifecycle, and funnel performance.
- Apply AI and automation tools to transform how insights are generated and delivered.
Benefits
- Medical Insurance (Health, Dental & Vision)
- 401(k)
- H1B/Green Card Sponsorship for qualified employee
- Hands-on experience at global industry-leading company
- Opportunities for career advancement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
