Marketing Manager, Market Strategy - Small Business

H&R Block

1d

About The Position

The Marketing Manager will support gotomarket initiatives that drive new and prior client growth for H&R Block’s Small Business segment. Reporting into the Director, Small Business Market Strategy, this role will partner closely with the Small Business LOB as well as partners across the broad marketing organization to help translate strategy into execution. This role requires the ability to operate in a fast-paced environment, juggle multiple campaigns at different phases simultaneously, make independent decisions, and manage timelines effectively. The right candidate will be comfortable leading end-to-end campaign delivery, standing up small cross-functional teams, and providing strategic feedback on marketing strategy and creative/media/web assets.

Requirements

• Bachelor’s degree marketing, business, or related field
• 5+ years of experience in marketing, campaign management, or a related role
• Experience supporting gotomarket initiatives, integrated campaigns, or lifecycle marketing efforts
• Exposure to working with crossfunctional partners such as creative, media, analytics, and agency teams
• Strong organizational skills with the ability to manage multiple workstreams, deadlines, and stakeholders at once
• Comfortable operating in a fastpaced, matrixed environment where priorities can shift
• Analytical mindset with the ability to interpret performance data and translate insights into action
• Clear and professional communicator who can synthesize information and keep partners aligned
• Detailoriented executor who balances precision with speed
• Curious, proactive, and eager to learn — open to coaching and growing into increased strategic responsibility over time
• Passion for helping small business owners succeed

Responsibilities

• Support the development of gotomarket strategies and plans for the small business segment by providing market insights, customer learnings, and executional recommendations
• Own the day-to-day execution and coordination of small business marketing campaigns ensuring cohesive messaging and integration across all marketing channels and deliverables
• Partner with creative, media, content, and email teams to help translate messaging and value propositions into effective campaign assets and experiences
• Manage campaign timelines, deliverables, approvals, and stakeholder communication to ensure launches stay on track and aligned to business priorities
• Support the execution of launches for new or enhanced small business services, coordinating crossfunctionally and helping ensure messaging, assets, and channels are ready
• Monitor campaign performance and reporting, helping to track results, flag issues, and identify optimization opportunities in partnership with analytics and channel teams
• Assist with ongoing testing and optimization efforts, incorporating performance learnings into future campaign recommendations
• Build strong working relationships across marketing, business, and analytics partners to ensure smooth execution and shared understanding of goals and priorities

Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level