Marketing Strategy Manager

Armstrong World Industries • Lancaster, PA

2d • $95,000 - $130,000

About The Position

The Marketing Strategy Manager, reporting to the Senior Manager of Marketing Strategy, is responsible for developing and executing strategic marketing plans that align with business objectives and drive enterprise growth. Acting as a hands-on collaborator, this role partners with cross-functional teams to deliver go-to-market strategies and optimize the customer journey, ensuring exceptional experiences. The ideal candidate is results-driven, analytical, and thrives in dynamic environments, bringing creativity, precision, and strategic insight to every initiative.
What’s in It for You
Shape enterprise-level marketing strategies. Work with senior leadership and influence key business decisions. Your work will directly impact customer experience and business success.

Requirements

• Strategic Thinking – Ability to design and execute marketing strategies that align with enterprise goals and deliver measurable impact.
• Analytical Skills – Strong capability to interpret data, identify trends, and translate insights into actionable strategies.
• Collaboration & Influence – Skilled at working across cross-functional teams, building consensus, and driving alignment on key initiatives.
• Customer-Centric Mindset – Focused on optimizing the customer journey and delivering exceptional experiences across all touchpoints.
• Communication Excellence – Clear, persuasive communicator with strong presentation skills for conveying complex strategies to diverse audiences.
• Adaptability & Agility – Thrives in dynamic environments, quickly adjusting strategies to meet evolving market and business needs.
• Innovation & Creativity – Brings fresh ideas and creative approaches to marketing challenges while maintaining precision in execution.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.
• 5+ years of progressive experience in marketing strategy, brand management, or related roles.
• Proven track record of developing and executing go-to-market (GTM) strategies and driving measurable business growth.
• Experience collaborating with cross-functional teams (sales, product, creative, digital, analytics) to deliver integrated marketing initiatives.
• Demonstrated expertise in market research, customer insights, and competitive analysis to inform strategic decision-making.
• Strong background in campaign execution, performance measurement, and optimization based on KPIs and ROI.
• Prior experience in fast-paced, dynamic industries where adaptability and innovation are critical to success.

Nice To Haves

• Experience developing and executing go-to-market (GTM) strategies for enterprise-level initiatives.
• Proficiency in market research, competitive analysis, and Voice of the Customer (VOC) studies to inform decision-making.
• Familiarity with digital marketing channels (SEO, SEM, social media, content, email) and lead-generation tactics.
• Strong understanding of customer journey mapping, UX principles, and conversion optimization.
• Knowledge of marketing analytics tools (Google Analytics, Tableau, Power BI, or similar) and CRM platforms (Salesforce) to track KPIs, pipeline, and campaign performance.
• Experience collaborating with creative, product, and sales teams to deliver integrated marketing campaigns.
• Advanced skills in project management and the ability to manage multiple initiatives simultaneously.
• Master’s degree (MBA or equivalent) preferred, with a focus on Marketing, Strategy, or Business.
• Proven ability to solve complex problems and remain adaptable in dynamic, high-pressure environments.
• Innovative and creative mindset with meticulous attention to detail, ensuring all marketing initiatives and events reflect a polished, professional brand presence.
• Strong communication and interpersonal skills to effectively engage with internal teams, external partners, and event stakeholders.
• Organizational excellence with the ability to manage multiple priorities and deliver results on time.

Responsibilities

• Marketing Strategy Development Develop and implement marketing strategies that drive growth for key initiatives and align with overall company objectives.
• Lead strategic planning efforts focused on audience segmentation, value propositions, and measurable outcomes.
• Identify emerging trends, evolving customer needs, and market opportunities to strengthen positioning and demand generation.
• Collaborate with marketing teams to build awareness and generate demand across priority initiatives.
• Collaboration & Stakeholder Engagement Work closely with cross-functional teams, including business units, product management, marketing teams, and sales, to gather insights and requirements for strategy development.
• Partner with marketing teams (digital, creative, analytics, website, etc.) to develop cohesive marketing plans, budgets, KPIs, messaging, and creative concepts.
• Present and execute strategies with support from leadership, ensuring alignment and adoption across enterprise initiatives.
• Market Research & Competitive Analysis Map and optimize the customer journey from awareness to conversion, ensuring a seamless and engaging experience across all touchpoints.
• Collaborate with the Corporate & Strategic Development Team to conduct market research, including Voice of the Customer (VOC) studies and competitive analysis, to uncover insights that shape strategy and decision-making.
• Monitor and analyze market performance, adjusting strategies to maximize impact and ROI.
• Continuously evaluate customer behavior and feedback to enhance engagement and improve conversion rates throughout the funnel.
• Campaign Execution & Performance Measurement Support the development and execution of targeted marketing campaigns that promote key initiatives.
• Track, measure, and report campaign performance, optimizing tactics based on data-driven insights and KPIs.
• Collaborate with the digital and web marketing teams to strengthen online presence and drive lead-generation efforts.

Benefits

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards.
• You will also be able to make the most of our fitness center and lunchtime cafe.
• A working culture that balances individual achievement with teamwork and collaboration.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level