Marketing Manager – LaunchNET

Kent State • Kent, OH

13d • Onsite

About The Position

Develop and execute LaunchNET's promotional strategy, social media strategy and
coordination with other programs in the region. Manage the development,
administration/execution and marketing of a variety of LaunchNET events on
campus and around the region. Reports to the Assistant Director, LaunchNET.

THIS POSITION DOES NOT HAVE THE ABILITY TO WORK REMOTE.

Requirements

• Bachelor’s degree in a related field of study and a minimum of three years of progressively responsible experience with developing and implementing marketing campaigns with a focus on digital strategy and design.
• Marketing and event planning and management
• Program planning / project management
• Emerging marketing trends and standards
• Written, verbal and interpersonal communication, including public speaking and group presentation
• Use of Microsoft Office Suite and other applicable software
• Organizing information and projects
• Adhering to deadlines
• Provide leadership and direction
• Relate to a diverse client, stakeholder base including students, faculty, board members, alumni and the broader community
• Analyze and develop a variety of problem solving techniques to assess needs and the ability to determine alternative viable courses of action
• Implement / deliver group presentations
• Possess considerable attention to detail and maintain a high customer-focus with contacts
• Multi-task while managing multiple projects and assignments to meet deadlines within budget
• Stay current with online marketing, social media and search engine optimization techniques

Nice To Haves

• Knowledge of entrepreneurship or start-up businesses.
• Knowledge of The Northeast Ohio Entrepreneurship Ecosystem.

Responsibilities

• Manage the development, administration/execution of marketing and promotions strategy to maintain high awareness and understanding of LaunchNET among students, faculty/staff, alumni and local community entrepreneurship and business communities.
• Develop and manage a variety of LaunchNET events, including but not limited to competitions, conferences, webinars, education/panel discussions, luncheons and events associated with entrepreneurship initiatives on campus and around the region.
• Develop budgets for execution of entrepreneurship strategy; organize alternative strategies and prioritize efforts to maximize return if budgets are limited – including grass root level efforts.
• Collaborate with the LaunchNET team to coordinate and execute LaunchNET's social media strategy including efforts on Instagram, LinkedIn, YouTube, podcast, blogs and any future developed outlets.
• Update social media to regularly incorporate new information including but not limited to: upcoming events, newsworthy happenings, LaunchNET in the news, entrepreneur backgrounds or biographies, recognition and achievements of entrepreneurs and/or staff.
• Coordinate with University Libraries' Communications Office to ensure consistency of promotion, particularly on joint events. Design, execute and disseminate regular electronic communications highlighting the operations and successes of LaunchNET.
• Manage Web content.
• May serve on various committees.
• Perform related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level