Marketing Manager, Integrated Search & Google Media

Tenable•Boston, MA

3d•Hybrid

About The Position

Tenable is the Exposure Management company, relied upon by over 40,000 organizations globally to understand and reduce cyber risk. Our global employees support a significant portion of the Fortune 500 and Global 2000, as well as large government agencies. We foster a culture of belonging, respect, and excellence, where employees partner with talented individuals and have the support and resources to do meaningful work. Applicants must be authorized to work in the U.S. without sponsorship, as sponsorship for work visas is not provided.

Requirements

5+ Years of Hands-On Experience: Proven track record managing complex, multi-region paid search and video budgets across Google Ads, Bing Ads, YouTube and YouTube TV ads.
Google Ads / AdWords Mastery: Expert-level fluency across the Google Ads platform- Search, Video, PMax, Audience targeting, and automated bid management.
Hands-On Technical SEO & GEO Capabilities: Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/Prompt tracking across AI search platforms.
Theater/Regional Business Alignment: Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics with direct revenue accountability.
Analytics & Attribution Expertise: Advanced skills in GA4, Google Tag Manager, dashboard tools (Looker Studio, Tableau), and multi-touch attribution modeling.
AI-Forward Search Mindset: Strong understanding of how search behavior is shifting toward generative AI and how to leverage modern AI tools to accelerate copy generation, landing page strategies, and performance insights.
Able to work in a hybrid/on-site capacity at our office in Columbia MD or Boston MA.
This position is US-based only.

Nice To Haves

Google Ads Certifications (Search, Video, Display) & GA4 Certification.
Experience with SEO/GEO monitoring software (e.g., SEMrush, Conductor, Amplitude).
Experience working in global B2B performance marketing environments with matrixed theater structures.

Responsibilities

Own the strategy, launch, optimization, and scaling of high-ROI performance campaigns across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display/Discovery.
Master advanced ad features (Smart Bidding, auto-generated assets, AI bidding algorithms) to continually scale performance and improve audience targeting.
Partner with Performance Marketing Theater Leads to understand regional goals, revenue targets, and market considerations, delivering actionable paid search strategies that generate pipeline and meet theater targets.
Lead end-to-end campaign and post-click experimentation across paid search, building structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms.
Perform ongoing technical SEO optimizations, site audit reporting and prioritization, meta tag creation, and optimization to ensure high crawlability, indexability, and keyword alignment.
Partner with Senior Manager, SEO/GEO on incremental lift analysis and reporting (Paid + Organic) to prove total search performance, identify cannibalization risks, and maximize incremental pipeline.
Conduct regular keyword tracking, reporting, and competitive insights analysis to map competitor SERP dominance, keyword gaps, and prompt share across both paid and organic environments.
Perform continuous UTM and URL cleanup/optimization across paid landing pages, organic pages, and tracking scripts to guarantee clean attribution, accurate reporting, and frictionless landing page experiences.