Marketing Manager II, Oncology - C & O, Congress Team

AbbVie•Mettawa, IL

11d•$124,500 - $236,500•Hybrid

About The Position

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. This role will own a portfolio of high value oncology congresses, leading the end-to-end congress planning, execution, and management within the healthcare/life science vertical. The Marketing Manager II will collaborate with various teams to develop congress strategy, identify goals, and ensure successful pre, peri, and post-congress promotion, booth design, and onsite initiatives to support business goals and maximize return on engagement/return on investment. This role also involves developing and implementing Standard Operating Procedures (SOPs), conducting post-congress analysis, managing project budgets, and collaborating with internal and external stakeholders. Additionally, the role requires leading the branded/non-branded asset promotional approval process compliantly and coordinating messaging, collateral production, and release dates with creative, CRM, content, and social media teams.

Requirements

Bachelor’s degree required
A minimum of 5 years of congress/events/meeting planning work experience.
Previous Veeva Promo mats (Medical/Promo/Regulatory) Routing experience.
Strong budget management and project management skills
Ability to coordinate a cross-functional team, facilitate prominent levels of collaboration to achieve results.
Ability to lead without authority, driving through execution across multiple functionally diverse stakeholders; thereby, organizing information in an appropriate format to gain stakeholder buy-in.
Ability to operate with a high degree of autonomy in a dynamic environment.
Excellent organizational skills with a history of trusted partnerships and achieving results while managing multiple projects concurrently.
Ability to motivate and influence others without direct management authority with excellent diplomacy and facilitation skills.
Exceptional interpersonal skills and excellent verbal and written communication skills
Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/or exceeding objectives.
Highly organized, meet project deadlines and proactively deliver to fulfill business objectives.
Expertise Microsoft Office Suite, Excel, PowerPoint, SharePoint, and other internet platforms/tools.

Nice To Haves

Certified Meeting Planner (CMP), Certified Trade Show Marketer (CTSM), Certified Special Events Professional (CSEP), Certified in Exhibition Management (CEM), or Digital Event Strategist (DES), or specialized training in congress and sponsorship management experience – preferred.
Knowledge and understanding of the oncology therapeutic and commercial operations - preferred.

Responsibilities

Own a portfolio of high value oncology congresses; thereby, leading the end-to-end (from initial brief through post-show analysis) congresses within the healthcare/life science vertical.
Collaborate with the Assets/Brands/Functional Teams to develop congress strategy, identify, and clarify congress goals and objectives; thus, ensuring pre, peri, and post congress promotion, booth design, and onsite initiatives to support business goals and maximize return on engagement/return on investment.
Develop and implement Standard Operating Procedures (SOP’s) for High Value Oncology Congresses.
Conduct post-congress analysis and optimization: Close out all congresses with post-congress surveys, data analysis, and stakeholder reporting. Gather feedback and review budget recaps to inform future congress strategy and demonstrate business impact.
Exercise strategic thinking to identify trends, recommend improvements, and shape the evolution of the congress program.
Accountable and responsible for congress end-to-end collaborative (internal and external stakeholder) project management plan trackers to ensure beating and meeting key milestones.
Manage project budgets and track and submit purchase orders as needed.
Collaborate with internal and external stakeholders (Internal – AbbVie Business Services Group, Digital Lab, Office of Ethics and Compliance, Legal, Regulatory, etc.), External - (AbbVie Congress & Engagement Vendor Partners).
Lead the branded/non-branded asset promotional approval process (Veeva) compliantly.
Work closely with creative, CRM, content, and social media teams to coordinate congress messaging, collateral production, and release dates.
Serve as a liaison across business development, asset/brand/function leadership, and marketing, sharing best practices and ensuring alignment of messaging, content, and deliverables.
Develop and maintain project trackers for coordination of milestones.
Lead the branded/non-branded asset promotional approval process and ensure firewall compliance.
Partner with AbbVie’s Congress Agency of Record (AOR) and exhibit vendors to create impactful booths.
Oversee vendor coordination inclusive of audio visual, booth design/fabrication, graphics, hospitality, shipping, and show services.
Bring firsthand booth-build experience from concept through installation and dismantle (I&D).
Promote open and transparent communication to encourage collaboration and feedback across all levels.
Recognize and celebrate individual and team achievements to boost morale and motivation.
Create an environment of trust, psychological safety, and respect where team members feel valued and empowered to contribute ideas.
Hold team members accountable for deliverables while providing support and constructive feedback for improved performance.
Foster diversity, inclusion, and equitable participation within project teams.
Enable cross-functional collaboration, breaking down silos to leverage broader organizational strengths.
Model and reinforce a strong work ethic, positive attitude, and adaptability to change.