Marketing Manager - General Surgery & Acute Care

Intuitive•Sunnyvale, CA

16d

About The Position

Primary Function of Position This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leaders, you will develop, drive, and support the US marketing efforts for General Surgery, including Acute Care. This position will be responsible for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US General Surgery business. This role will also collaborate with other procedure focused teams to ensure consistent pull through and impact. Additionally, he individual will be expected to establish strong relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.

Requirements

Minimum 6 plus years of marketing and/or sales experience in a therapeutic medical device company preferred.
A proven record of achievement and leadership.
Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.
Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
Bachelor degree required.
Must be well versed in MS Office Suite.
Commitment: Must be available to work full-time hours.
Ability to travel 35%; up to 50% if remote.

Responsibilities

Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of General Surgery & Acute Care.
Collaborate with Hospital Marketing team on patient-focused campaigns, and key tactical implementation of strategic initiatives.
Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
Assimilate market trends and their potential implications to current and future work/projects.
Understand competition and develop competitive differentiation.
Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
Lead cross-functional teams to deliver high value marketing projects and programs.
Deliver impactful presentations to senior and executive Intuitive leadership.
Be a market expert in the area of General Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive’s footprint and growth trajectory in this area.
Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.